Intex Technologies appoints Hanmer MS&L as its Public Relations agency

Company Brief

New Delhi, April 07, 2009

Intex Technologies (India) Ltd., one of the fastest growing companies in IT Hardware, Mobile Phones & Electronics, has appointed Hanmer MS&L Communications Pvt. Ltd. as its Public Relations agency.

As a part of the agreement, Hanmer MS&L will offer strategic counsel to generate awareness of Intex’s business segments - Computer Peripherals, PCs, Mobile Phones, Consumer Electronics, Retail and Enterprise Business. Since its inception in 1996, brand INTEX has been exploring new avenues and is now leveraging into the next stage of growth with an intention to lead through innovation. Hanmer will act as one of the major associates in fueling the growth of the brand and adding the desired value to the brand persona and brand equity.

Intex Technologies portfolio comprises of 26 product groups that includes over 300 varied products. With a strong channel network of 1000+ distributors, 12,000+ dealers and innovative products priced economically, Intex Technologies enjoys a leading market share in many states in India. Company turnover has increased from from Rs. 32 crore in FY 2001-02 to Rs. 456 crore in FY 2008-09.

Announcing the appointment, Mr. Ramesh A. Vaswani, Executive Vice-Chairman, Intex Technologies (India) Ltd. said, “We are looking at expanding our business operations and spreading our brand essence among masses across key markets. We believe Hanmer MS&L’s strategic insights, strong network and innovative thinking will help us in achieving our goal and position ourselves as the leading brand in the industry. Hanmer was selected out of 6 agencies through a pitching process; the strategy document presented by them went in their favour."

Confirming the development, Sunil Gautam, Managing Director – Hanmer MS&L Communications Pvt. Ltd. said, “It is a wonderful opportunity for us to work with Intex Technologies. Intex is a growing brand and clearly meant for masses. Our objective of creating our own wide network spread across tier II and tier III cities, apart from operations in metros, has been to support brands like Intex in reaching out to rural and semi urban masses. Intex has a dynamic product range that is best suited for price sensitive consumers and Hanmer MS&L is delighted to be associated with Intex.”

For further information, please contact:

Hanmer MS&L

Praveen Gujjari

Mobile: 9971426555

Email: praveen@hanmermsl.com