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Mahindra Retail launches its flagship Mom & Me store in Delhi

Company Brief

New Delhi, April 08 2009

Mahindra Retail, part of the $6.7 billion Mahindra Group, today launched the flagship store of its retail venture Mom & Me in South Delhi. This flagship store of Mom & Me, spread over 10000 sq ft, is a one stop store specializing in the sale of a wide range of high quality products and value added services for ‘Mother & Child’.

In addition to its flagship store, Mahindra Retail also plans to launch its second specialty store in Delhi at Rajouri Garden with other stores currently operational in Ludhiana, Ahmedabad and Pune. Mom & Me offers a unique retail environment for expecting mothers, mothers, infants and children up to the age of nine with an extensive range of products including maternity wear (a new category for India), infants and kids fashion, educational & activity toys and games, wellness products for mothers and babies, nursery furniture and furnishings, travel and safety products and much more.

“As a first time concept in India, Mom & Me aims to benefit customers, delighting them with world class products and services. A major attraction at these stores is the provision of value added services such as play areas for kids, feeding area, reading lounge, nappy change-cum-wash area, parenting forums and web kiosks. Through this venture, Mom & Me intends to reach out to customers with personal care and attention going beyond the ordinary touch point, adding value in multiple ways to provide joy and a sense of well being to all visiting its Mom & Me stores.” said Mr. K.Venkataraman, Managing Director of Mahindra Retail Pvt. Ltd.

“With an increase in the number of working mothers in urban and semi urban set ups, the concept of pregnancy and baby care has gone beyond traditional means with young families looking to use the best products and services possible. Through Mom & Me, Mahindra Retail intends to formulate this unique opportunity into an organized venture.” he added.

As part of its innovative offerings, Mahindra Retail has developed a dedicated website for Mom and Me – and a call centre facility (1800 103 0606) that will assist in providing information on Mom & Me locations and important knowledge and expert-help to young and expecting Moms on various aspects of pregnancy, infanthood and childhood.

The stores assure safety, care, the best of products along with facilities for relaxation, fun and frolic to both the mother and child. Mahindra Retail’s foray into the Mom & Me venture promises to ease the lives of young parents who endeavor to start a family and bring up young infants in a manner that is truly World Class and enjoyable.

For further information, please contact:

Mahindra & Mahindra Ltd

Roma Balwani

Tel: +91-22-2490 1441