Navratna Oil to come up with a complete Cool Oil range this Summer

Company Brief

Hyderabad, April 09, 2009

Emami Limited, the Rs 700 crore FMCG major has launched two new brands to keep you ‘Cool’ and ‘Stress-free’ this summer, Himani Navratna Oil – Lite and Himani Navratna Extra Thanda Oil. They are formulated with specially chosen 9 ayurvedic ingredients after intensive research at Emami’s Research & Development Centre.

Himani Navratna Oil is ayurvedic cool oil offering from the Emami stable, which is the undisputed leader in the ‘Cool Oil’ sub category of hair oils. The products in this sub-category are perceived as oils with multi purpose benefits of providing relief from daily stress and solving hair and body related ailments along with the normal deliveries of beauty & nourishment provided by hair oils. Now, the above two variants of Navratna Oil will be launched all across India, providing more options to its consumers as a complete cool oil range.

People today are stressed and fatigued and go through pressure and strain with everyday jobs and responsibilities.

Navratna Lite, the non-sticky, light, transparent green colored oil, with mild fragrance, is refreshing and has a soothing cool feel. 9 specially chosen ayurvedic ingredients provide relief from daily stress while two key ingredients Mahabhringraj and Green Almonds provides nourishment to the hair. Navratna Lite is available in 3 ml, 50 ml and 100 ml SKUs at a price of Rs 1, Rs 25 and Rs 45 respectively.

Navratna Extra Thanda on the other hand is a stronger variant of Navratna Oil with extra cooling effect for those consumers who prefer to have a more strong experience. It is dark green in colour with coolness unmatched in it’s category. Nationally it is available in 50 ml and 100 ml SKUs at a price of Rs 25 and Rs 45 respectively. In UP and Bihar, the product is available in special SKUs of 3 ml, 200 ml and 500 ml at Rs 1, Rs 80 and Rs 175 along with the 50ml and 100ml SKU’s.

Navratna Oil is associated with many celebrity ambassadors for a long period of time. Amitabh Bachchan, Shah Rukh Khan, Govinda as well as many regional superstars have endorsed this product giving an edge over its competitors. Catering to the regional requirements, various regional celebrities like Chiranjeevi, Upendra, Surya, and Mahesh Babu have been roped in to endorse the brand. Association of a star with the product has stirred a lot of excitement amongst it’s fans, following exponential growth for the brand.

For further information please contact:

Vaishnavi Corporate Communications

Uzzal Mohan

Tel: 040 - 2340 0981

Email: Umohan@vccpl.com