Elevate the brushing experience with New Oral-B CrossAction Pro-Health

Company Brief

New Delhi, April 13, 2009

Oral-B announced the launch of Oral-B CrossAction® Pro-Health™ today thereby bringing better dental care at home. Ensuring to provide cleaner and healthier mouth, the new toothbrush includes advanced features and promises to give 7 oral care benefits. This unique product assures of adding confidence to your beautiful smile while maintaining good oral health.

Developed by using innovative technology, Oral-B CrossAction® Pro-Health™ combines CrissCross bristles, gum stimulators and a new textured tongue cleaner for a thorough oral care. This new offering provides a sensory experience for those desiring to have a cleaner teeth and a fresh mouth. The toothbrush possesses quintessential features adding uniqueness in the already existing range of Oral-B toothbrushes.

Along with keeping the mouth clean, Oral-B CrossAction® Pro-Health™ removes odour causing germs on gums and gives a fresh feel. Moreover, adding to the beauty of the toothbrush, the ergonomic handle provides easy and whole mouth cleaning.

Oral-B CrossAction® Pro-Health™ provides superior cleaning by offering unprecedented 7 oral care benefits in 1 brush.

1. Removes hard-to-reach plaque – Extended power tip and cross-action bristles remove hard to reach plaque

2. Promotes gum health – Gum stimulators helps to reduce gingivitis

3. Cleans along the gum line – Extended nail bristles clean deep along the gum line

4. Helps remove stains – Micro textured bristles help remove stains

5. Reduces oral maladour from your tongue – Textured tongue and mouth cleaner removes odor causing cheek and tongue germs

6. Massage Gums – Stimulates the gums to promote vitality

7. Is gentle on enamel and gums - Rounded bristles are gentle on enamel and gums

For the convenience of consumers, the toothbrush would be available at all retail outlets and chemist stores in four attractive colors red, green, blue and gray. Promising dental hygiene and care, the all new Oral-B CrossAction® Pro-Health™ toothbrush is priced at Rs 69/ - only.

For further information, please contact:

Corporate Voice| Weber Shandwick

Divya Sibal

Mobile: 9818259 257