Idea Cellular launches Dialer Tones

Company release, March 14

New Delhi

IDEA Cellular Ltd., has once again introduced an exciting and entertaining service called Dialer Tones for its customers. IDEA's customers can now set their Ringing back tones for callers from a choice of tunes, ranging from Bollywood film songs to International hits, wacky sounds to instrumental music and even their own voice, among other tunes. The best feature of the product is, that the Tones can be customized caller wise - Friends can get a special tone and family can get an altogether different tone!! (There are several options in selecting the tone that customers want their callers to listen to: Set a common tune for all or customize a tune for individual callers. Selection of groups is also possible where the same song/tone would be played to anyone calling from the set group.)

Extremely simple to use, Dialer Tones can be accessed by dialing into 456, the Say IDEA voice portal service.. Worldwide this service is extremely popular and one of most accessed value added services.

Commenting on this unique service, Mr. Vikram Mehmi, CEO, IDEA Cellular Ltd., said, "We have always believed in providing exciting and innovative services for our customers. IDEA today offers the most comprehensive bouquet of value added services and all of them have been very popular among our customers. These services not only create a rich, creative and engaging mobile experience for our customers but also trigger higher revenues for us.

We shall continue to offer more and more exciting value added services in the future. "

For further information contact:

Yusuf uz Zaman, Clea PR, New Delhi

Tel.55661979 – 81; Cell: 98916 53547

E-mail: yusuf.z@cleapr.com