Gautam Gambhir to open innings with the new 'Bolero Stinger' from Mahindra

Company Brief

New Delhi, April 13, 2009

Mahindra & Mahindra Ltd. (M&M), the leader in the utility vehicle segment in India, today presented ace Indian opener, Gautam Gambhir, , with a Bolero Stinger – a customized concept of the Bolero, India’s No. 1 SUV.

The Bolero Stinger is a perfect match for India’s dashing, left hand opening batsman, who, with his recent exploits in New Zealand, epitomised the Bolero attitude of taking on any challenge. The vehicle portrays attitude and imagery while making an emphatic personalised statement. This is very much like Gautam, who with his versatility and unmatched consistency has set new benchmarks, stating that nothing is impossible.

“Gautam Gambhir epitomizes sporting success and the true spirit of the Bolero, i.e. to ‘Take on Anything’. He is a role model for the younger generation and his exploits on the cricket-field have made all of India proud. In a similar vein, the Bolero Stinger is a rugged & stylish customised concept of India’s most successful SUV. The Bolero’s superior value proposition and rugged appeal coupled with our customer-centric approach to business have resulted in the brand emerging as India’s No. 1 SUV three years in a row. With its powerful looks and plush interiors, it is the ideal choice for this dashing young cricketer to make a personalised style statement,” said Mr. Vivek Nayer, Senior Vice President – Marketing, Automotive Sector, Mahindra & Mahindra Ltd.

“I am extremely delighted to own the Bolero Stinger and thank the team at Mahindra & Mahindra for this special gesture. With its stylish looks and power packed performance, I think the Bolero Stinger is the perfect choice for anyone who thrives on the thrill of the open road and has an adventurous attitude. The Bolero Stinger has everything I’ve ever wanted in an offroader and I’m really looking forward to driving the vehicle both in the city as well as on long road trips.” said Gautam Gambhir while receiving the keys to the vehicle from Vivek Nayer.

The Mahindra Bolero Stinger is a customized vehicle with some very sophisticated and exciting features. The vehicle delivers an unmatched power of 97 PS, driven by a technologically advanced CRD engine. The custom built front guard with auxiliary lamps and an imposing front grille lend a touch of stylish elegance to the vehicle. A modified bonnet with stepped draw-in bezel add to the fine detailing of the Bolero Stinger, which is further enhanced by uniquely stylised body cladding. Customised body paint along with special tail lamp bezel and rear roll cage lend the Bolero Stinger a unique, sporty stance. Additional features include a premium MP3 player and a reverse camera with sensors. The Bolero Stinger concept also offers custom fit colour co-ordinated interiors, customised floor carpeting and a unique leather suede upholstery that add a touch of glamour to this stunning offroader

For further information, please contact:

Mahindra & Mahindra Ltd 

Roma Balwani                                          

Tel: +91-22-24975176 

Email: balwani.roma@mahindra.com