McDonald’s attracts customer with music

Company release, March 16, 2005

New Delhi

In continuation with its marketing leadership initiatives, McDonald’s India launched its ‘Music Meal’ campaign in association with Coca-Cola India and Universal Music India. McDonald’s will be giving away a set of specially compiled four mini CD’s to its customers during the course of the entire campaign, culminating into an opportunity of witnessing an exclusive “Bombay Vikings Show”.

In tune with the excitement of the season, McDonald’s India promises its customers lots of fun and music this spring. With the purchase of every ‘Large Meal Combo’ at McDonald’s, customers will get a mini CD on payment of an additional Rs. 25/-. This comes to them attractively displayed and uniquely inserted in the lid of their coke glass.

Sharing his thoughts on the initiative, Vikram Bakshi, Managing Director, McDonald’s North India said, “As a leader in the food industry, McDonald's continues to pave the way for young adults by offering them a variety of choices through music, which is so much a part of their world. We like to engage customers with fun, new promotions that are in tune with their changing desires and can meet their current needs.” In consultation with Universal Music India, McDonald’s has put together these four mini CD’s for its customers, featuring some of the best selling remixes of Bombay Vikings, DJ Aqeel, Harry Anand and Josh, to name a few. These will be available at all McDonald’s restaurants in the country from February 12 to March 22, in four different phases spread at an interval of about 10 days each. In each phase customers get to take home a different mini music CD. These CDs present a collection of some of the most happening remixes and ensure that the exciting time customer’s have at McDonald’s continues long after they have enjoyed their meal. On collection of all the four CD’s, customers will be entitled to a free ticket for an ‘Exclusive Bombay Vikings Show’. This can be collected from any of the McDonald’s outlets in their cities after March 24, 2005. The show is scheduled to be hosted around Mid April in New Delhi.

The ‘Large Meal Combo’ is competitively priced between Rs. 88/- and Rs. 99/- and includes both vegetarian and non-vegetarian options together with one medium French Fries and one medium soft drink. For the vegetarians, the choices are a McVeggie Burger (with or without cheese) or a Paneer Wrap or a McCurry Pan and for the non-vegetarians the options include a Fish-o-filet or a McChicken Burger or a Chicken Mexican Wrap or a McCurry Pan.

McDonald’s is the world’s leading food service retailer, with more than 30,000 restaurants serving over 47 million customers each day in more than 119 countries.

McDonald’s has 67 restaurants – 24 in Delhi, three in Gurgaon, four in Noida, two in Faridabad, one on the Delhi-Jaipur Highway, another on the Delhi-Agra Highway, one on the Delhi-Ludhiana Highway, one in Jaipur, one in Chandigarh, one in Karnal on the National Highway No. 1, one in Jalandhar also on the National Highway No. 1, one in Meerut and one in Lucknow. In addition to this there are 17 restaurants in Mumbai, three in Pune, one in Vadodara and three in Ahmedabad. Recently, McDonald’s also opened its doors to South India with the first restaurant in Bangalore.

For further information please contact:

Neha Singhvi

PR Pundit

Tel: 011-26560415

Email: neha.s@prpundit.com