Tanishq launches World’s smallest Bhagwad Gita

Company Brief

New Delhi, April 22, 2009

Bhagwad Gita is one of the most scared and religious scriptures of Hinduism. It is also described as a practical, self-contained guide to life. Tanishq, India’s largest branded jewellery retail chain, riding on their design expertise and urge for continuous product innovation, today, launched the World’s Smallest Bhagwad Gita in the form of a Pendant.

The pendant with Bhagwad Gita inscribed can be seen under a 20X microscope and can be read under a 200X microscope. All the 18 chapters of Bhagwad Gita are inscripted in 24K gold (purest form of gold) on a 1 cm sq, chip, which is developed into a pendant. This 22K gold pendant is available in 6 variants. The Gita Pendant will be available by 22nd April 2009, at select Tanishq outlets across the country.

Talking on the occasion of launch, Mr. Sandeep Kulhalli, Vice President, Tanishq said, “We at Tanishq always aim to offer the best and unique products with innovative and contemporary designs. This year on the occasion of Akshaya Trithiya we are offering this auspicious Bhagwad Gita Pendant for our valued customers. We are confident that this auspicious piece of jewellery will be one of the prized possessions for our consumers”.

With the launch of this pendant, Tanishq also has entered the “Nano” race by offering product that is designed using Nano technology. Professor Pawan Sinha from Massachusetts Institute of Technology (MIT), USA, has created this Bhagwad Gita chip. He has patented the technology. Professor Sinha holds a Genies World Record for creating the Smallest Bible (1/4th cm sq chip). Professor Sinha is also the co-founder of Project Prakash, an NGO which helps in correcting congenial cataract in children. A certain portion of the proceeds from the sale of this pendant will be donated towards the project.

Tanishq jewellery, from the Tata Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires.

For further information, please contact:

Vaishnavi Corporate Communications

Rachna Kathuria

Mobile: 9810225620