L'Oreal Paris continues the magic of Mineral make up

Company Brief

Mumbai, April 28, 2009

L’Oreal Paris extends its portfolio of mineral makeup with the Color Minerals Eye shadow, yet another offer among its most revolutionary mineral make-up technologies. These ‘Mono’ eye shadows are simple to apply; just a smear on the eye gives them a magical glow that lasts all day. Add a hint of colour to your eyes from any of the 6 very subtle and natural mono shades of white, nude, brown, plum, olive green & blue.

Color Minerals are extremely gentle and non allergenic to the eye zone. The formula is simple – comprising 95% mineral composition, it is non-comedogenic, fragrance-free and oil-free. Most importantly, the product uses no preservatives, talc or silicon. Designed for all skin types, it also offers sun protection with SPF 15.

Color Minerals come in an ultra-innovative packaging; its unique applicator brush has been specially designed to complement the powder so that you get a radiant and line-free make up finish. After application, it is stored in and protected by the transparent cap.

Intense, accurate and easy to apply.

Peel off the protective sticker inside the container, tip the bottle upside down once to shake the powder out. Tap the base once to ensure that not too much powder settles on the lid. Then pick up the right amount on the tip of the brush. Remove excess powder by tapping it back into the container. Apply over the eye lid. For seductive eyes use the black Mineral Kohl to perfectly define those delicate assets. Highlight your lips with the sparkling long stay Glam shine 6 H lip gloss to bring out a complete Glam look.

L’Oreal Paris now has a whole range of mineral products- Mineral Kohl, Blush Minerals, True Match Minerals and now the latest Color Minerals Eye -shadow. Eye makeup should be fun, so step out and pick L’Oreal Paris Color Minerals eye shadow in a shade of your choice to brighten up your face.

Go ahead; showcase the sublime beauty of your eyes with L’Oreal Paris Color Minerals.

Price (MRP): Rs.375/-

Shades: 6 Shades: Starry White 01 – Shimmered white, Nude Crystal 04 – Shimmered nude, Golden Sienna 06 – Brown, Cosmic Plum 07 – Plum, Golden Olive 08 – Olive green, Topaz Shimmer 09 - Blue

For further information, please contact:

ActiMedia Pvt. Ltd.

Rinku Gala

Mobile: 9892023188