Dialer Tones from IDEA

Company release, March 14, 2005

New Delhi

India's leading cellular service provider IDEA Cellular Ltd., has once again introduced an exciting and entertaining service called Dialer Tones for its customers. IDEA's customers can now set their Ringing back tones for callers from a choice of tunes, ranging from Bollywood film songs to International hits, wacky sounds to instrumental music and even their own voice, among other tunes. The best feature of the product is, that the Tones can be customized caller wise - Friends can get a special tone and family can get an altogether different tone!! (There are several options in selecting the tone that customers want their callers to listen to: Set a common tune for all or customize a tune for individual callers. Selection of groups is also possible where the same song/tone would be played to anyone calling from the set group.)

Extremely simple to use, Dialer Tones can be accessed by dialing into 456, the Say IDEA voice portal service.. Worldwide this service is extremely popular and one of most accessed value added services.

Commenting on this unique service, Mr. Vikram Mehmi, CEO, IDEA Cellular Ltd., said, "We have always believed in providing exciting and innovative services for our customers. IDEA today offers the most comprehensive bouquet of value added services and all of them have been very popular among our customers. These services not only create a rich, creative and engaging mobile experience for our customers but also trigger higher revenues for us. We shall continue to offer more and more exciting value added services in the future. "

About IDEA Cellular:

As India's leading GSM Mobile Services operator, IDEA Cellular has licenses to operate in 11 circles. With a customer base of over 5 million, IDEA Cellular has operations in New Delhi, Maharashtra, Goa, Gujarat, Andhra Pradesh, Madhya Pradesh, Chattisgarh, Uttaranchal, Haryana, UP- West and Kerala. IDEA Cellular's footprint currently covers approximately 45% of India's population and over 50% of the potential telecom-market.

Customer Service and Innovation are the drivers of this Cellular Brand. With GPRS currently available on all its' networks, for both pre and post paid customers, IDEA Cellular is the first company to demonstrate and commercially launch next generation EDGE technology (a 3G technology) for its Delhi circle.

As a leader in Value Added Services, Innovation is central to IDEA's VAS Factory. It is the first cellular company to launch music messaging with 'Cellular Jockey', 'Global SMS' in over 540 networks across all technology platforms, a voice portal with 'Say IDEA'. A frontrunner in introducing revolutionary tariff plans, offering maximum savings to its customers, IDEA Cellular has the distinction of offering the most customer friendly and competitive Pre Paid offerings, for the first time in India, with 'Eco Talk' , 'Flexi-charge' and other segmented offerings. The most recent offering 'Lifetime Idea' is the first and only loyalty program, for pre paid customers, introduced by a Cellular brand.

For further information, please contact:

Harpreet Singh Marwah

Consultant

Clea PR

Mobile: 9313080610