Sonam Kapoor joins the L'Oreal Paris dream team

Company Brief

Mumbai, May 9, 2009

L’Oreal Paris, the world’s leading beauty brand, today welcomed the beautiful and vivacious Sonam Kapoor as a part of the L’Oréal Paris Dream team at a party hosted by the brand at Olive. Present at the brunch were Sonam Kapoor, Karan Johar, Retiesh Deshmukh, Manish Malhotra, Kunal Kohli, Amrita Rao, Rocky S, Neeta Lulla, Atul and Vandana Kasbekar, Nilam, Arti and Kailash Surendranath, Narayani Shastri, Aanchal Kumar, Anu Diwan, Acquin Paes, Maheep, Reshma Bombaywala, Ashish Raheja, Bhavna Sharma, Shilpa and Apoorva Agnihotri, Jatin Kampani, Shruti, Prahlad Kakkar and lot more. Guest kept flowing till evening as did the wine. Anousha Manchanda kept the spirits high by her live band performance.

Raising the toast to celebrate the association, Sonam Kapoor was welcomed as the youngest member to join the L’Oréal Paris dream team that includes awe –inspiring beauties such as Aishwarya Rai, Penelope Cruz, Naomi Lenoir, Andie MacDowell, Beyonce Knowles, Laetitia Casta, Kerry Washington, Milla Jovovich, Michelle Yeoh, Eva Longoria and Scarlett Johansson

Dedicated to celebrating the diversity of beauty, the values of the brand shine through in its choice of ambassadors from across the globe , Sonam Kapoor will now symbolize the synergy between superior products and outstanding personalities, centered on a single strong affirmation: “Because I ‘m worth it”. Sonam will endorse products from the skin, makeup and hair care portfolio of L’Oréal Paris.

Speaking on this association, Vismay Sharma, Director, Consumer Products Division, L’Oreal India said, “L’Oreal Paris is delighted to welcome Sonam Kapoor , a talented , passionate actress as the new L’Oreal Paris spokesperson for the Indian market. With her talent, beauty and charisma, Sonam is highly aspirational and an ideal choice for the Indian market.”

Speaking on this association Sonam said, “The name L’Oréal Paris is immediately evocative of the brand’s signature phrase ‘Because I’m worth it’. The brand has been always been an inspiration, I love the brand because of the confidence it inspires in women through their products which combine path breaking technology and latest trends. Representing L’Oréal Paris as a woman and an artiste is an honour and a privilege, and the pleasure is mine!”

2009 will be a highlight year for the L’Oreal Paris brand in India as both it’s spokespersons – the iconic Aishwarya Rai and Sonam will represent Indian beauty and talent oversees at the Cannes Film Festival alongside other members of the dream team.

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Rinku Gala

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