Himalaya launches Hair Loss Cream

Company Brief

New Delhi, May 27, 2009

All of us want to have lustrous and healthy hair. Soft, thick and fluffy hair is a sign of healthy body. It plays an important role in enhancing one’s beauty and brings about a sense of confidence. It is often said that losing 100 strands a day is quite normal as new ones produced by the scalp replace them. However, some conditions are known to increase this loss and may require treatment.

Himalaya has extensively researched the problem of hair loss and developed a breakthrough herbal treatment. Himalaya's Hair Loss Cream is the first of its kind to treat hair loss problem based on a bioactive enriched herbal extract from the plants Butea Frondosa and Butea Parviflora, which is very effective in controlling hair fall and promoting hair growth. This is the first time that a herbal extract has proven to be as effective as synthetic medications. Himalaya has a US patent pending for this break through research.

Himalaya’s Hair Loss Cream has been developed to fight two types of hair loss diseases - Aloepecia Areata and Diffuse Hair Loss.

Aloepecia Areata is a non-scarring inflammatory hair loss disease that results in sudden development of bald patch. Reasons for occurrence of Aloepecia Areata are:

Stress

Local scalp injury

Hereditary predisposition

Pregnancy

Allergies

Extreme climatic changes

Diffuse hair loss is a gradual loss of hair over a period of time. Typically, this kind of hair loss is due to:

Diet deficiencies

UV radiation: X-ray and radiotheraphy

Medication

Chemicals

Acute blood loss

Emotional stress

Change of climate and water

Continuous use of Hair Loss Cream stimulates the active phase of hair growth cycle, induces quick multiplication of hair fibre cells, improves strength of the hair and increases hair density.

The Hair Loss Cream shows visible and tangible results within a week. There is a clear impact incase of Alopecia Areata where there is re-growth of hair on the bald areas within 3 months and 20% reduction in hair loss in 2 weeks and 70% reduction in 6 months incase of Diffuse Hair Growth.

Hair Loss Cream is priced at Rs.185 for 50ml and Rs.330 for 100ml.

For further information, please contact:

Vaishnavi Corporate Communications Pvt. Ltd

Neeraj Shorya

Mobile: 9871314938

Email: neeraj@vccpl.com