Hard Rock Iinternational announces opening of Hard Rock Cafe New Delhi

Company Brief

New Delhi, June 04, 2009

Hard Rock International, one of the world's most recognizable brands, is proud to announce the opening of Hard Rock Cafe New Delhi today. The new 7,000-square-foot cafe and retail outlet offers guests great American fare in a rock 'n' roll atmosphere at the center of India’s capital city. The opening of Hard Rock Cafe New Delhi marks India’s fourth Hard Rock Cafe location, joining the flagship Mumbai cafe and locations in Bengaluru and Pune.

Operated by franchisee HR Cafe India Pvt. Ltd., Hard Rock Cafe New Delhi is located at DLF Place Saket, the vibrant, upscale shopping and leisure destination for well-heeled New Delhi citizens. Hard Rock Cafe New Delhi is ideally situated near luxury hotels just a short distance from the international airport, offering a convenient destination for both local fans and international travelers.

“New Delhi is an exciting and strategic city for us,” said Hamish Dodds, President and CEO of Hard Rock International. “We are proud to add New Delhi to our repertoire of capital and gateway cities around the world.”

“After receiving such a tremendous response from the other three locations, we are thrilled to launch Hard Rock Cafe New Delhi in this vibrant city,” said Jay Singh, Director, HR Cafe India Pvt. Ltd. “We want to bring the international brand experience to our customers and create the ultimate destination for rock lovers of all ages in New Delhi.”

Hard Rock Cafe New Delhi is one of the city’s premier dining and entertainment destinations, with 200 seats divided into three distinct sections, a stage for live performances, as well as Hard Rock’s signature retail Rock Shop. Hard Rock New Delhi's menu consists of classic American fare, from burgers, sandwiches and salads, to delectable starters, such as spring rolls and chicken wings. Local flavor is represented on the menu as well, including a ‘Merri Dilli’ section consisting of local favorites like chicken kebabs and more.

The state-of-the-art facility is adorned with pieces from Hard Rock’s world-famous memorabilia collection, including items representing both contemporary stars, such as Buckcherry, 3 Doors Down, and Black Eyed Peas, and music legends like John Lennon, Elvis Presley, Tina Turner and Madonna. Additional key memorabilia items on display include an eastern robe worn by John Lennon in early 1960, a brown suede jacket worn by Elvis Presley, a megaphone used by Daughtry during live shows, as well as black jeans and a T-shirt worn by Tom Hamilton of Aerosmith and more.

For the first time, Hard Rock Cafe New Delhi limited-edition and city-specific merchandise is available. The Rock Shop offers a limited line of authentic Hard Rock Cafe items, including Hard Rock’s famous Classic and City T-shirts, as well as highly coveted accessories and pins.

Hard Rock Cafe New Delhi is owned and operated by HR Cafe India Pvt. Ltd., which boasts extensive experience in the restaurant and hospitality industry, including India’s three existing cafe locations.

For further information, please contact:

Avian Media

Nupur Chandra

Tel: +91-11-4662 5509

Email: nupur@avian-media.com