Price Challenge on HomeShop18

Company Brief

New Delhi, June 12, 2009

HomeShop18, India’s first home shopping channel, has been pioneering the home shopping domain by introducing innovative and unique products at unbeatable prices. In that series, HomeShop18 has introduced a Price Challenge, a Whirlpool 20 lit Solo Microwave at an unbeatable price, a price that will not be available at any authorized dealer. The Challenge – any customer who will get a lower price on this model in the market through any authorized Whirlpool dealer will get the product free.

This Whirlpool microwave is ideal for everyday tasks like defrosting, reheating and cooking. It also has a warranty of 2 years. HomeShop18 provides free delivery across India with multiple payment options making it convenient for the customers to make the purchase decision.

HomeShop18 as India’s 1st and only 24 hour Shopping Channel, has built tremendous popularity and loyalty. Its “repeat customer base” has doubled in the months of April and May, and resulted in a sharp business growth on the back of its highly successful shows. The channel is currently adding a customer every 13 seconds. The success of this new shopping destination is attributed to its exciting channel content, wide product portfolio, exceptional on-call service backed by a 24 hour call centre and 2600 city logistics reach.

For further information, please contact:

PR Pundit

Shilpa Arora

Mobile: +9198111 84112

Email: shilpa.a@prpundit.com