Travelguru.com now goes exclusive with NetworkPlay.in

Company Brief

Mumbai, June 17, 2009

Travelguru.com, India’s No.1 Hotel Booking Site formally today announced their advertising inventory monetization alliance with NetworkPlay.in. This alliance though a couple of months old is now exclusive with NetworkPlay.in and thus by making NetworkPlay.in the most powerful network when it comes to transactional audience in the country. NetworkPlay.in boasts of some very exclusive alliances in the transactional inventory that’s available in India, which will only help brand advertisers to reach their requisite audience when they are most receptive. Travelguru.com is India’s best hotel booking site and attracts the best in class audience who look up and book their holiday packages and hotel stay requirements online.

On the alliance, Rajesh Nair, Vice President – Distribution, NetworkPlay.in says, "In the last 7months of our operations advertisers have found value in our offerings as a vertical ad-network only because of the segmented route we have taken, off our bouquet we now have over 10 exclusive alliance, which makes us a must buy in the relevant categories we are in and with Travelguru.com, we have only added to the power of segmented and clear audience differentiation that we have on offer to ensure brand advertisers meet their desired campaign objective."

Travelguru.com’s CEO, Ashwin Damera is proud of this alliance and endorses that, “NetworkPlay has shown the necessary change that was critical in the Indian Internet Advertising Market by taking the route of brand advertising, which matches with our thought process of monetization of our inventory and they have proved their mettle over the last couple of months on what they can deliver to publishers like us and I am glad we have taken the right decision to partner them”.

NetworkPlay.in started operations on the 15th of October 2008 and has some very high profile exclusive alliances like LinkedIn, Makemytrip, and Bookmyshow to name a few and with Travelguru now part of this illustrious list it only shows that vertical ad-networks are making it count and brand advertising is growing for publishers to align exclusively with partners to monetize their advertising inventory.

For further information, please contact:

Networkplay.in

Rammohan Sundaram

Mob: +91 9818333989

Email: ram@networkplay.in