Sapient to acquire Nitro Group

Company Brief

Mumbai, June 17, 2009

Sapient (NASDAQ: SAPE) today announced that it will acquire Nitro Group, a leading global advertising network that serves major clients such as Mars, ConAgra, Volvo, Nike and Foot Locker. Nitro Group’s network was founded in Shanghai; its global presence now spans four continents.

Nitro Group’s big brand ideas come to life through its breakthrough approach of leading with business strategy and innovation – covering customer communication, content delivery and digital solutions – which make it one of the world’s most innovative and respected agencies. This acquisition is a reflection of a changing world. Technology has empowered consumers and changed how and when they engage with content. Traditional media and advertising alone no longer have the power to propel brands. This dramatic shift means that brands need intelligent, technology-savvy stewards in a world where all advertising, including television, will be interactive.

“The customer communications industry—which spends almost $500 billion each year on advertising—is experiencing significant turmoil. We expect new leaders will emerge to redefine how brands interact with their target consumers. This acquisition firmly establishes Sapient’s leadership position in this dynamic and fast-growing segment,” said Alan Herrick, president and chief executive officer of Sapient.

Together, Sapient and Nitro Group will leverage their combined capabilities in integrated advertising, digital commerce, marketing technology and social media to help clients create brand experiences that drive unparalleled levels of customer loyalty with sustainable and measurable business results. The newly combined entity will leverage its unique multidisciplinary teams and innovative approaches to help clients turn consumers into engaged and loyal brand advocates.

“Today, brands suffer from their inability to maximize opportunities because of the fractured nature and technology immaturity of the agencies that support them. Clients want a fully integrated, strategically led and digitally enabled agency,” said Sapient executive director and worldwide creative officer Gaston Legorburu. Chris Clarke, founder and chief executive officer of Nitro Group, added,

“Everyone on the Nitro global leadership team believes that this is a dream partnership for our clients. Sapient/Nitro is where leading-edge technology fuels the solution to clients’ business problems. This partnership combines big creative ideas that capture the imagination of consumers with the digital sophistication to execute and deliver business results. We will use technology to liberate the relationship among business, brands and the people who invest in them. Our company will create a meaningful competitive advantage for our clients by ensuring that their customers become more than loyalists—they become evangelists.”

The acquisition, which is expected to be completed in early July, is subject to certain closing conditions and approvals.

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Pragya Goel

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Email: Pragya@gutenbergpr.com