Hitachi demonstrates the unique AC which follows customers

Company Brief

New Delhi, July 06, 2009

As the temperature rises this summer, India looks to different ways of cooling down. No matter what one does, let it be wearing sleeveless t-shirts to holidaying in Europe, Air Conditioners at home are a must these days. It was a myth to consider ACs a luxury, the prices of ACs have crashed and technological innovations have made ACs of the day energy efficient and affordable. India still has lot of potential in this market and to take advantage of this untapped market, Hitachi, one of the leading AC manufacturing company, ties up with HomeShop18 to launch an exclusive show “Hitachi – Inspire the Next” featuring its ACs.

The exclusive show will feature 2 different products. The 30min show will run every Friday at 8.30 pm.

Asked about the show, Gurmeet Singh, AVP, Hitachi, said, “We at Hitachi believe in bringing new technologies which “Inspire the Next” revolution in the categories where we operate. Our products lower the lifetime cost of ownership through their design. By tying-up with HomeShop18 and launching this special show, we will be able to show case our high quality, efficient and reliable air conditioning solutions.”

The show will feature 2 products. The first one is the Hitachi ACE Follow Me, a Split AC, with advance features like Auto Humidity Control, Auto Climate Technology, Digilock & Anti Bacterial filter. The AC has a unique “Follow Me” feature which directs the airflow towards the direction where the human body movement takes place. The other product is the Hitachi Quadricool Twin Motor window AC which has the unique Twin Motor and Twin Turbo Technology. These technologies allow for faster and more efficient cooling and also make this possibly the world’s most silent window AC.

Announcing the launch of the Show, Sundeep Malhotra, CEO, HomeShop18, said, “The penetration of ACs in India is still limited to metros and tier 1 cities. Through this show, HomeShop18 provides an opportunity for people across 2600 cities to know about Hitachi’s cutting edge ACs. The idea is to demonstrate the benefits of these technologies to lakhs of consumers.”

HomeShop18, India’s 1st and only 24 hour Shopping Channel, has built tremendous popularity for its demonstration led shows. With exceptional on-call service backed by 24 hour call centre, nationwide logistics reach of 2600 cities, and demonstration led channel messaging, HomeShop18 clearly emerges as a platform for brands to show case their leadership position.

For further information, please contact:

PR Pundit

Shilpa Arora

Mobile: +91-98111 84112

Email: shilpa.a@prpundit.com