BSNL Broadband and Hungama Digital Media strengthen partnership

Company Brief

Mumbai, July 17, 2009

BSNL Broadband (BSNL), India’s Largest Broadband operator, today announced the national launch of BSNL.Hungama.com with Hungama Digital Media Entertainment Pvt. Ltd. BSNL.Hungama.com is the country’s first of its kind on-demand digital entertainment service, conceptualized and created by Hungama Digital Media. One of the biggest attractions of this new initiative includes dedicated pages to the hottest and most happening celebrities in the country. BSNL and Hungama Digital Media unveiled the first celebrity page amrita.bsnl.hungama.com, on one of the country’s most talented actors - Amrita Rao. The page is dedicated to entertainment content related to Amrita alone – videos, wall-papers, ring-tones and music – all from her work.

BSNL.Hungama.Com offers a host of the most popular music, videos and games with a catalogue of over 65,000 songs and 2000 videos across various genres including Bollywood, Devotional, Regional Language content and more. Additionally, BSNL customers can also access over 200 plus games and redeem loads of prizes by subscribing to the digital store. These unique services on the digital store are available at competitive price points – for Rs.149 per month, consumers can get Unlimited Music Downloads and for Rs. 49 per month they can get Unlimited Game Downloads.

Commenting on the association, Neeraj Roy, Managing Director & CEO, Hungama Digital Media, said, “We are very excited about our partnership with India’s number one broadband service provider BSNL, to launch the country’s first On Demand Entertainment store. Currently, BSNL has close to 4 million Broadband Internet subscribers and we are proud to be the pioneers in providing them with access to entertainment as and when they seek it. We look forward to introducing many more such services & offerings that will revolutionize the online entertainment experience for BSNL subscribers.”

Shri. Kuldeep Goyal, Chairman & Managing Director, BSNL, said, “As a leader in the telecommunications space, we continuously introduce new value added products and services for our subscribers to enrich their entertainment experience. By launching bsnl.hungama.com, I believe that we have set a new benchmark in providing an innovative service at the most competitive price points. I look forward to further strengthening our association with Hungama to introduce a number of exciting new services for our subscribers in the coming months.”

Sh. R.K. Agarwal, Director (Mobility), BSNL, said, “BSNL is an integrated multi-technology company which fulfills all types of telecom needs of our customers. The present association with Hungama is a step towards offering same content to different platforms like IPTV, Broadband, 2G & 3G mobile, CDMA etc. so that customer can view these contents seamlessly.”

Hungama Digital Media will manage and update the digital store with the latest music, videos and games through key content partners including T-series, Yash Raj Films and many more. Hungama will also create dedicated celebrity pages on the digital store, which will host exclusive music and videos of various Bollywood film stars. The first of this initiative was launched for cine star Amrita Rao. Commenting on this unique initiative Amrita Rao said, “I am absolutely amazed at the convenience and value that bsnl.hungama.com offers. Needless to say, I am extremely honored to be the first artist for whom a dedicated page has been created; amrita.bsnl.hungama.com will serve as a one stop shop for my fans to all my songs and videos.”

Gamers can also look forward to an ultimate gaming experience through various exciting features that the On Demand Entertainment Store offers. BSNL Consumers can collect points while playing games and redeem them for lots of goodies and GamingHungama merchandise from the ‘Redemption Centre’ on the digital store. Gamers can also rate games as per their liking and add games as favorites that will be displayed on their profile. Interactive features that allow gamers on the On Demand Entertainment Store to interact with other gamers subscribing to the service will soon be added.

For further information, pelase contact:

Genesis Burson-Marsteller

Shotorupa Ghosh

Mobile: +91 9833626674

Email: shotorupa.ghosh@bm.com