L’Oréal Paris completes its Mineral Make Up range

Company Brief

Bangalore, August 06, 2009

L’Oréal Paris completes one of its most revolutionary make-up range- Mineral Make Up. Pioneers in the mineral make up, L’Oréal Paris mineral range have been inspired by the virtues of minerals. The range comprises of True Match Mineral, Blush Mineral, Color Mineral and Kohl Mineral. The formula is simple – the entire range comprising of 95% mineral composition, it is non-comedogenic, fragrance-free and oil-free. Most importantly, the product uses no preservatives. Designed for all skin types, L’Oréal Paris mineral range offers sun protection with SPF 15.

True Match Minerals is a loose powder that covers as effectively as a foundation and is extraordinarily gentle on skin and give your skin a truly flawless coverage very gently. Natural and skin-friendly, the ingredients used to formulate it are known for their optimum tolerance on skin. True Match Minerals helps protect the skin against premature ageing from sun exposure.

Blush Mineral- These are mono blushes in the popular mineral format - a loose powder that is natural and skin-friendly. This blush spreads so naturally that no fine lines or wrinkles can be seen, leaving the skin truly flawless & radiant.

Color Mineral- These ‘Mono’ eye shadows are simple to apply; just a smear on the eye gives them a magical glow that lasts all day. Color Minerals are extremely gentle and non allergenic to the eye zone. Its unique applicator brush has been specially designed to complement the powder so that you get a radiant and line-free make up finish. Designed for all skin types, it also offers sun protection with SPF 15.

Kohl Mineral is a natural formula that is easy to use and is in total respect with the eye zone. The makeup inspired from the traditional kohl enhances the eye, by adding mystery and intensity. Kohl mineral is enriched with Vitamin E and aloe vera which makes it gentle on sensitive eyes. Kohl Minerals is designed for all skin types.

Price

* True Match Mineral- Rs 850/-

* Blush Mineral- Rs.650/-

* Color Mineral- Rs 375/-

* Kohl Mineral- Rs 750/-

Availability: L’Oréal Paris Mineral make up range is available in all L’Oréal Paris counters across India.

For further information, please contact:

ActiMedia Private Limited

Prajith Menon

Tel: +91 80 25200103

Email: prajith@actimediaindia.com