Heinz India launches Heinz Kitchen Klassics

Company Brief

Mumbai, August 11, 2009

Heinz India - the maker of Complan, Glucon-D, Nycil, Heinz (Tomato Ketchup, Condiments and Sauces) and Sampriti pure ghee today announced the launch of Heinz Kitchen Klassics, a new range of Ready To Eat Meals in mouth watering Indian recipes.

Heinz Kitchen Klassics Ready To Eat meals are delicious and convenient foods for the modern housewife who is looking for taste, variety and convenience to delight her family. Heinz Kitchen Klassics offers a variety of delicious recipes which families will enjoy and is available in four Indian recipes from Amritsar, Jammu, Awadh (Lucknow) and Peshawar.

Says N Thiruambalam, Chairman & Managing Director, Heinz India, “Globally we are committed to being the trusted source for good tasting nutritious foods every day. We try and spot the constantly evolving needs and preferences of consumers and meet them by offering unique propositions through our brands. This spans both current and new products”

“Over the last few months, we have increased our focus on growing our portfolio in India through a series of launches like Complan Nutri Bowl Muesli and Complan Memory. Prior to that, we had successfully restaged Complan and had launched Complan Strawberry and Complan Kesar Badam which have been extremely well received by consumers. Through Heinz Kitchen Klassics Ready To Eat Meals, we will reach out to the discerning Indian housewife who seeks taste, variety and convenience in the food she offers her family” he added.

Announcing the launch, Sundip Shah, VP - Marketing & Business Development, Heinz India says, “Research indicates that modern housewives are always looking for taste, variety and convenience in the food they offer their families. Providing a delightful food experience to the family is their key priority and we believe that Heinz Kitchen Klassics Ready To Eat Meals, with its traditional tasty Indian recipes, will appeal to this audience.”

This mouthwatering range of Heinz Kitchen Klassics Ready To Eat Meals is being launched in Mumbai and will be available for Rs 45 for a 300g pack in delicious Indian recipes like Amritsari Chole, Awadhi Dal Fry and Jammu Wale Rajma and for Rs 50 for a 300g pack for Peshawari Dal Makhani.

For further information, please contact:

R&PM: Edelman

Bhavna Jagtiani

Mobile: +91 98205 13970

Email: bhavna.jagtiani@edelman.com