Sony Ericsson introduces new affordable range of walkman phones

Company Brief

New Delhi, August 17, 2009

For all those who have been a big connoisseur of Sony Ericsson Walkman phones but have not been able to afford one yet, Sony Ericsson has launched two new Walkman phones – the sleek and stylish W205 and the uber cool slider W395 are up for grabs at MRP of Rs 5,795 and Rs 8,395 respectively.

Sony Ericsson’s new W205 Walkman™ phone delivers a great music experience with its Walkman™ player, FM radio with recording and TrackID™ music recognition. The W205 also enables users to easily share the handset with family and friends – its multiple phonebook feature lets up to four users create personalised contact lists that are kept separate. The Bluetooth™ functionality offers easy sharing. To complete the package, W205 comes with 1GB memory card and premium HPM-64 Bass Reflex headphones for thump music experience.

The uber cool slider, W395 Walkman™ phone, allows users to enjoy super loud music through special stereo speakers that boost sounds or pump up the volume with the HPM-62 stereo headset for a great audio experience. The phone also comes complete with dedicated control keys to help users manage music, a 1GB memory card for storing music and an FM radio to keep them up to date with the latest tracks.The phone also features Sony Ericsson’s unique TrackID™, which helps one find details of a song, even if one’s not sure of the name.

At the launch of the new phones, Mr. Sudhin Mathur, General Manager, Sony Ericsson Mobile Communications India said, “Being the pioneer in the music phone category, our ‘Walkman’ phone range has universally been lauded for the quality music experience offered. The basic premise behind the launch of the affordable Sony Ericsson W205 and W305 walkman phones is to further extend this experience to those who love portable music but have never had the Walkman™ phone experience.”

The new W205 Walkman™ phone:

Love your music revolution with the following features:

* Enjoy your music with the high quality Walkman™ experience

* FM radio – enjoy latest music and record the radio through FM recording

* TrackID™ – identify the music playing around you or on FM radio

* 1.3 megapixel camera – take great shots and share the fun instantly

* Video recording – capture your favourite moments on film

* Bluetooth™ – share your favourite songs, pictures and video clips

* Multiple phonebook – keep your contacts in order and share your mobile phone with your family

* 1GB memory card to store all your favourite songs

* Enjoy thump music experience with bundled Bass Reflex Headphones HPM-64

The W395 Walkman™:

Pump up the volume with the following features:

* Powerful built-in stereo speakers with high quality bass

* Stereo headset to turn your phone into a dedicated music player

* True music machine with Walkman™ music player, TrackID™ and PlayNow™

* TrackID™ - find the tracks you love easily

* PlayNow™ - download a full range of mobile entertainment

* Crystal clear 2.0” display – view your photos in all their glory

* Motion gaming support.

* 2 Megapixel camera

* 1GB memory card to store all your favourite songs

W205 and W395 Walkman phones are available across all Sony Ericsson retail outlets.

For further information, please contact:

Genesis Burson - Marsteller

Priyanka Juyal

Mobile: +91-9811015756

Email: Priyanka.juyal@bm.com