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Company Briefs

Tripraja.com connects 13,500 travellers with Expert Travel Specialists

Company Brief

Mumbai, August 17, 2009

Komli Media (komli.com), India’s leading digital advertising and technology company, launched Tripraja (www.tripraja.com), India’s first personalised travel referral website in April 2009 and has since connected over 13,500 travellers with experienced Travel Specialists within the Indian retail travel industry.

Tripraja’s sophisticated technology connects travellers with over 300 qualified & experienced Travel Specialists, including travel agents, tour operators, cruise operators, aggregators and hotels.

The web portal provides convenient and hassle-free planning for travellers, who receive and refine personalised itenaries, choosing the most suitable one. Here’s how it works:

1) Travellers submit their travel plan on Tripraja.com.

2) Tripraja uses its proprietary technology to connect them with experienced Travel Specialists.

3) Travel Specialists offer best options to fit the specific needs of the traveller.

While enquiries to tourist destinations in the Far East still reign popular among travellers on Tripraja, there has interestingly been keen interest displayed for vacationing in the Mediterranean – destinations such as Turkey, Greece, Egypt, etc. have been increasingly in demand. As for domestic tourism, it’s heartening to see Jammu and Kashmir getting back into the top 5 destinations preferred by Indians for honeymoon trips or family vacations.

The Indian travel retail industry is worth Rs. 50,000 crore and as domestic tourism increases 14% annually, it has given rise to a growing segment of travellers whose vacation dreams go beyond the usual fare. Indian travellers have acquired a taste for personalising their getaways – whether it’s a wilderness trail in Shimla or taking a spa vacation in Thailand. For planning such personalised vacations, travellers look for quick and easy access to find the best Travel Specialists with expertise in specific destinations and types of tours.

As a free service to travellers, Tripraja.com provides the most exhaustive choice of qualified Travel Specialists and services - meeting customised needs, cost specifications, and the convenience of even interacting with them.

Amit Bhartiya, Business Head, Tripraja said, “For the first time, travellers can take complete control and personalise even minute details of their dream vacation. Customers are empowered to customise their travel plans as much as possible, by choosing from several options available on Tripraja.com - including choice of dates, budget and itenary. We aim to offer our customers the best deals available in the retail travel space with just a click of the mouse and 13,500 customers have already experienced their dream vacations with Tripraja since its launch.”

Customer Speak:

“The travel agent was very good at communicating and my budget increased a little since I wanted a customised package. Overall, I had a wonderful experience and liked the package so much that I’ve already placed another request with Tripraja for my travel plans  in February of next year,” said Manjunath R. Parikh.

“I got the best price for my Singapore trip, a very pleasant experience and a memorable honeymoon. I got connected with Appin Solutions through Tripraja and this guy spoke so politely and was very prompt in all my queries. He had initially provided me with an itenary but I required more additions to it. We spoke a number of times and he never failed to follow up with very competitive options. Finally after my research, I knew that this is the best package deal I can get and I’m very happy that I came across Tripraja,” said Ramkumar Raju.

For further information, please contact:

Hanmer MS&L

Prashansa Jhaveri

Tel: +91 022 6752 4600

Email: prashansa@hanmermsl.com