Genus Inverters appoints Gauri Pradhan as brand ambassador

Company release, April 5, 2005

New Delhi

Genus Overseas, an ISO-9001 Limited company with a group turnover of more than US $ 100 million, has signed on an acclaimed television actress, Ms. Gauri Pradhan, of Kyunki Saas Bhi Kabhi Bahu Thi fame as their brand ambassador, to endorse their entire range of Genus Sure Sine Wave Super Inverters.

Gauri Pradhan will feature in Genus’s extensive ad campaign, including an ad film directed by veteran film director Aziz Mirza. Genus has earmarked a mega budget Rs 6 crores for the promotion, which includes spends on the print and electronic media and below the line activities. The campaign will kick start by the mid of March 2005 across the country.

Genus Sure Sine Wave Inverter is available in 600,800, 1400 VA and higher. The invertors are equipped with the futuristic ASIC technology making them totally safe for running all gadgets including coolers, washing machines, water pumps and refrigerators.

Commenting on Gauri Pradhan as their choice of brand ambassador, Mr. I.C. Agarwal, Chairman & Managing Director, M/s Genus Overseas Electronics Ltd., said “She is a perfect brand endorser for Genus Inverters as she embodies the spirit of excellence and stands for honesty and high performance, much like the qualities of Genus Sure Sine Wave Inverter”

Genus Overseas Electronics Ltd. has also changed their corporate identity for a more contemporary and innovative look, reflecting the services it provides and the standards it strives to maintain.

About Genus:

Established in 1995, Genus today has a turnover of more than Rs. 150 crores. Armed with globally competitive R& D and manufacturing facilities, Genus is among the few Indian companies offering turnkey design-to- end-product solutions in its product segments. Promoted by the reputed Rs. 400 crore Kailash Group led by Mr. I. C Aggarwal, the company is committed to make complex technologies simple and more affordable to its consumers. With a comprehensive range of products like hybrid microsystems, electronic energy meters, tariff meters, trivector meters, digital fare meter in its portfolio, it has recently entered into home appliances & electronics with the launch of Genus Inverters.

For further information, please contact:

Nilesh Gupta

Corporate Communications

Genus Overseas Electronics Ltd.

Mobile: 9314660218

Email:nileshgupta@genusoverseas.com

or Shailaja Sherry

Hanmer & Partners

New Delhi

Mobile: 9810848779/9810355432

E Mail: shailaja@hanmerpr.com

sherry@hanmerpr.com