Loop Mobile introduces 'epaid' that marks entry of a new segment of mobile phone service in India

Company Brief

Mumbai, September 02, 2009

Marking the entry of a new segment of mobile-phone service in India, Loop Mobile, Mumbai’s leading mobile service provider today launched 'epaid'. This is India’s first-ever premium Mobile service on a prepaid platform. ‘epaid’ entitles subscribers all benefits of a Postpaid and a Prepaid connection bundled together.

Enriching the mobile phone service offering to an all new level, Loop Mobile (now) revolutionizes the Indian market in introducing ‘epaid’ (after Prepaid and Postpaid). With an introductory offer of a free monthly itemized usage e-statement and the convenience of online purchase of credits, ‘epaid’ aims to provide a new alternative to subscribers. With ‘epaid’ Loop Mobile subscribers can enjoy 3 year validity, low Local & STD tariffs and roam across 550 networks worldwide. E-paid comes along with pre-activated CLIP, ISD, STD, call-conference and call-forwarding. In addition, the superior NGIP network of Loop Mobile backs the service making it congestion free and without call drops.

Commenting on this path breaking innovation Mr. Sandip Basu, Chief Executive Officer, Loop Mobile, said, “The mobile telecom services in India began with Postpaid in mid ‘90s, followed by Prepaid in ’98. After almost 15 years we are going to witness another paradigm shift in the telecom space. With ‘epaid’, Loop Mobile has opened a new option for subscribers. Being at the forefront of innovation, we have gone a step further towards delivering superior subscriber service with ’epaid’. We have targeted a more micro-segment of consumers like students, young working employees, and all those who prefer a Prepaid connection and yet aspire the top experience of a Postpaid one.”

Mr. Basu further added "With 'epaid', Loop Mobile has launched a new option for subscribers. 'epaid' was conceptualized acknowledging the need gap that existed in the market. It will appeal to a set of customers who are looking at the flexibility of post paid and yet prefer to use pre paid. 'epaid' is certainly a step towards revolutionizing the Indian Telecom space."

Loop Mobile has always been at the forefront of launching pioneering services. It has had several firsts to its credit in the value-added services (VAS) space which are technologically state-of-art and yet customer friendly. Loop Mobile was the first operator in the country to offer GPRS / MMS, caller ring tunes, missed called alerts, mobile tracker services, voice SMS. It also became the 1st telecom operator to deploy a next generation internet protocol network for uninterrupted service.

Details on 'ePaid' tariff and call charges:

For further information, please contact:

Hanmer MS&L

Rishabh

Mobile: +91–9654333030

E-mail: rishabh.khandelwal@hanmermsl.com