Alima opens a premium hair care salon at New Chennai

Company Brief

Chennai, september 04, 2009

Alima beauty salon opened today amidst great fanfare. After the stupendous success of its beauty centres at Mylapore in Chennai and another in Pondicherry, ALIMA most popularly known as the 'queen' of the styling industry in South India unveiled her next beauty salon Infosys campus, Mahindra City, New Chennai. The salon, which has tied up with hair care giant Schwarzkopf professional for its splendid opening, witnessed many of Infosys's glitterati attend the function. Mr. Sujit Oman, Regional Manager, Infosys & Mrs. Srimati, Manager – Diversity Global were the honorable chief guests of the event who inaugurated the salon and were found in a conversation with Murali Sundar, Country Manager - Schwarzkopf Professional, Ms. Gopa, Technical Advisor - Schwarzkopf Professional.

The launch day boasted of creative and trend setting hair styles for both men and women showcasing the latest trends from the stables of Schwarzkopf professional exclusively crafted for the Alima Beauty Salon launch. Each of these looks introduced are all set to capture the myriad moods of the season - defining the true spirit of fashion, hand picked & well researched to create distinct trends.

GOPA, is the fashion industry's most sought after hair stylist and has bagged several accolades with her unique ability to elevate the "art of hair creation" to the 'performing art of hair creation'. Her styles are a rage with celebrities around the world. She observed that - "Hair Fashion is witnessing a dynamic change today. Schwarzkopf professional through the looks created especially for Alima Beauty Salon launch imbibed the extravagance and chic of the fashion industry to deliver desirable, wearable and truly stunning hair style."

Few fashion moods splashed through Infosys employees were ultra feminine that hit just the right note of classy glamour; few were quirky, mix-n-match of deconstructed styling, youthful, edgy and layered detailing. Some sported combination of prim and punky cuts in bobs and asymmetric bangs. Men flaunted sharp designs, clean cut hair tailoring head hugging styles which oozed out masculinity with solid, bold and natural hair colors.

This beauty salon is the brain child for Alima which has been superbly constructed. The interiors are simple and hip with clean vibrant spaces. Located right in the heart of Infosys, Alima promises to attract the entire campus’s bustling fashionistas.

Extremely delighted about her salon launch, Alima commented - "I am extremely happy and thankful to Schwarzkopf professional for their valued contribution towards the salon unveiled. We are excited to announce the salon launch in Infosys and hope it works as a catalyst in improving hair care related problems at affordable rates."

Mrs. Srimati, Manager – Diversity Global shared her thoughts by saying - "Alima Beauty Salon is on a threshold of a new beginning and I wish them all the luck with their future endeavors and pray that each and everyone enjoys the elite services offered because they have been put together with lots of love and thoughts."

Murali Sundar, Country Manager, Schwarzkopf Professional said - "The beauty business boom in India has set the atmosphere conducive for innovative trends in styling and grooming to take charge as a prerequisite to feel good and healthy. Schwarzkopf Professional is happy to be associated with Alima Beauty Salon endorsing their expertise in Hair Care and Wellness makeovers that are in vogue globally."

All these looks were given to the employees at the glamorous event. On the whole the event was a grand success and the stylists and fashionistas in the audience were richer from the experience.

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Hanmer MS&L Communications Pvt. Limited

PaulEbenezer

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