Naaptol.com, India’s premier comparison based social shopping portal launched a new vertical

Company Brief

Mumbai, september 04, 2009

Reinforcing its mantra of bringing best prices to its customers, Naaptol.com, India’s premier comparison based social shopping portal, had launched a new vertical Hot Deals with an aim to reach every individual sitting in any nook & corner of the country.

With Hot Deals naaptol has succeeded to get to Tier I, Tier II & Tier III cities and every individual. Since the last three months of its launch the vertical has gained immense success and won huge accolades. This can be gauged with the fact that today naaptol Hot Deals is present in leading publications across the country.

In this stiff competitive readers offer industry naaptol has made a niche space for itself within a short time. To support the growing customer base and serve them even better naaptol has set up dedicated call centres at its headquarters in Navi Mumbai. One can call, SMS or visit the website to purchase. The payment options offered to users are numerous. There is payment by credit card, cheque pick up from a customer’s residence, 3 or 6 EMI options on credit cards, Internet banking and Cash on delivery, wherein a customer pays only when the product is delivered directly to their door step. Naaptol has also tied up with various leading courier brands like Blue Dart, First Flight, Express IT and AFL to cater customers across 3000 destinations in the country.

The products advertised through Hot Deals are unique in nature and are not available in the market easily. Also the products are unbelievably discounted for the benefit of naaptol valued customers.

Today the website gets close to 15 lakh users per month which is growing with each passing day. Shopping has never been so easy. Online shopping had begun to take pace in India and with Hot Deals- shopping via phone has moved to a different level. Well, this is what we call convenience redefined.

Speaking on the same Manu Agarwal, CEO & Founder, naaptol.com says, "We have always been committed to serve our customers better. Naaptol has been able to establish itself as a strong brand and it is constantly thriving to deliver the promise associated with it. And this initiative is a recurrence to our commitment. Till now we were catering to online customers only but with this we have now been able to move to the non-techie users as well. There is much more to come."

"Naaptol has well established itself as a pioneering comparison shopping portal within a year of its launch. With Hot Deals we have gone in for a more innovative approach to double the current Readers Offers industry. It currently stands at 600 cr per annum but my aim is to cross 1500 cr in 2 years time from now. Yet again trust us to bring high quality products to you at unbelievable low prices,” adds on Hari Trivedi, the Godfather of Readers Offers in India and now President of naaptol.com.

The future looks quite bright. A lot of work is happening in Hot Deals and loads of innovations are on its way. The company is also aiming scale up ecommerce transactions from current 800 per day to 5000 transactions per day by the end of 2009.

For further information, please contact:

Corporate Communications

Anannya Debnath

Mobile: 097699 73740

E-mail: anannya.debnath@naaptol.com