Madame in association with Club Mahindra offers its customers free holiday coupons

Company Brief

New Delhi, September 11 , 2009

Madame, the leading brand of women western wear, has teamed up with Mahindra Holidays part of the $6.7 billion Mahindra group, to offer its patrons a chance to win a holiday. The destination will be a delightful surprise. Started on 7th sept., the offer is valid till October 11, 2009 at 30 Madame stores across India. All you need to do is fill in a free holiday coupon after a single purchase valued above Rs. 3,500. Madame will give a coupon number to the customer for his identification. The customers will then have to sms ‘MADAME HOLIDAY COUPON No’ to 54242 to confirm their participation. The winners will be chosen from a lucky draw slated to be held on September 14, September 21, September 28, October 5 and October 12. The customers can shop and fill the coupons at Madame Stores in cities like Ahmedabad, Ambala, Amritsar, Bareily, Chandigarh, Delhi, Ghaziabad, Gurgaon, Gwalior, Indore, Jalandhar, Manimajra, Moradabad, Mumbai, Noida, Panchkula, Shimla, Siliguri, Sirsa and Surat.

Explaining the initiative, Mr. Bipan Jain, Managing Director Madame says, "We always reward our patrons with gifts or freebies in order to appreciate their loyalty towards their favorite brand. In association with Club Mahindra, we launched this initiative to gift free holidays to our customers so that they can spend some time with their families and relax. Providing quality clothing has been our forte and through promotional activities we like to strengthen our brand further." Mr. Aniruddha Haldar, Head Marketing Mahindra Holidays, adds "Through this alliance we hope to delight the customers of Madame with unique and memorable Club Mahindra Holiday experiences in some of the most picturesque destinations across India. They too will experience how we have been delighting our one lakh + members."

For further information, please contact:

Blue Lotus Communications

Jasleen Kaur

Mobile: 09873365803

E-mail: jasleen@bluelotuspr.com