L’Oreal Paris introduces Derma Genesis Day Cream SPF15

Company Brief

Bangalore, 16 September, 2009

The origin of skin youth lies in the creation of new cells. Over time, skin becomes poorer in vital substance and generates less new cells. An innovation from L’Oreal Laboratories, a skincare product with Pro-XylaneTM and Hyaluronic Acid- Derma Genesis Day cream with SPF 15 have been innovated to help create new cells on skin’s epidermis for visibly younger, tighter and brighter skin.

L’Oreal Paris Derma Genesis Day Cream SPF 15 is a water-based moisturizer designed to re-plump, tauten and illuminate the skin. Derived from ingredients like Pro-XylaneTM and Hyaluronic Acid, Derma Genesis Day Cream SPF 15 has following actions on skin:

* Pro-XylaneTM a new generation of naturally derived, bio-degradable anti-ageing molecule combined with Hyaluronic Acid- an ultra powerful moisturizer found naturally in the skin together infuse the skin with vital substance to favour the creation of new cells on epidermis and keep the skin visibly younger looking.

* SPF 15 protects skin against sun induced pre-mature ageing due to harmful UV A & B rays for a visibly renewed, younger-looking complexion.

The complex found in the formula is an oil-in-silicone water emulsion which provides the skin with a soft feel. From the first application, the hydrating texture, combined with a light-reflecting ingredient, instantly transforms the skin’s surface to give a silk-like glow. Skin is perfectly hydrated, re-plumped & tautened. Fine lines are visibly reduced, skin looks younger.

Cleanse you face and neck & then moisturize it with the Derma genesis Day Cream SPF15. The silky texture leaves the skin with a natural and satin finish. Air-tight capsule packaging provides optimal preservation of the formula.

With Derma Genesis Day cream SPF 15, Your face looks incredibly young!

Price- Rs 999/-

Availability- L’Oreal Paris Derma Genesis Day cream is available at select L’Oreal Paris counters.

For further information, please contact:

ActiMedia Private Limited

Prajith Menon

Mobile: 9886333942

E-mail: prajith@actimediaindia.com