ICI Dulux launches 'Colour your World' offer

Company Brief

New Delhi, September 17, 2009

This Diwali make your dreams come true with Dulux. Get set to win a flat, luxury Dezire cars, LCD TV’s, A.C.’s, laptops, hi tech music systems and a whole range of other exciting gifts with Dulux’s new consumer promotion.

ICI Dulux has announced a mega consumer promotion ‘Colour your World’ for the festive season. The promotion which kickstarted on 25th Aug and is on till 31st December, gives consumers the perfect chance to indulge themselves and stay in a festive mood till the end of the year. The cherry on the cake is that everybody wins something, whether it be a fully furnished flat or something as handy as a mobile recharge.

All consumers have to do to avail of this offer is to buy a can of Dulux paint with which they will get a scratch card or a sticker on the can. Every scratch card contains a unique pin number, which consumers have to enter by dialing Dulux’s toll free number 18001022299. No more waiting for long periods to know what you’ve won, as consumers instantly get to know their lucky prize, by dialing the IVR number. Apart from this, every day, a lucky draw will be conducted where consumers will win a host of exciting prizes.

Commenting on the offer, Mr Hemant Somani, Head-Marketing, AkzoNobel India, said “With Dusshera and Diwali around the corner, painting one’s house or surroundings takes on a new dimension. Understanding our consumer’s needs, Dulux has come up with a very exciting offer, which allows consumers to cash in heavily this festive season, while beautifying their premises. We are certain that this offer will give consumers the perfect chance to indulge themselves and their walls with Dulux.”

The offer is valid on the purchase of a 4lt or 20lt promotional can of either Dulux Weathershield Max, Weathershield, Velvet Touch, 3 in one, Satin Finish, Duette or Dulux acrylic emulsion. Combining safety and durability, Dulux gives consumers the perfect opportunity to colour their walls and their lives this festive season. In fact, Dulux has recently been certified by a CSE report as the safest paint brand, having the least lead content. So, for long lasting walls and long lasting happiness, go ahead and colour your world with Dulux paint.

For further information, please contact:

Genesis B-M

Natasha Gupta

Mobile: 9899878182

E-mail: natasha.gupta@bm.com