Colgate-Palmolive launches 'Dora' & 'SpongeBob' toothpastes

Company Brief

Mumbai, September 18, 2009

Colgate-Palmolive (India) Limited, the market leader in oral care, in association with Nick, India's leading kids channel, today announced the launch of the launch of its 'Dora' and 'SpongeBob' toothpastes.

Available in two very yummylicious flavours – 'Strawberry flavored Dora' & 'Bubble Fruit flavored SpongeBob', the toothpastes comes in a fun, easy to use standup tube that is perfect for kids. Priced at Rs. 45 for 80 g, the toothpastes will be available in all large format retail outlets like Spencer’s, Big Bazaar, Hypercity amongst others.

Speaking on the launch of the toothpaste Sandeep Dahiya, Vice President - Consumer Products, Viacom18, said "We're happy to partner with Colgate-Palmolive to launch the Dora and SpongeBob range of toothpastes that will literally put a sparkling smile on the faces of millions of Dora and SpongeBob fans." He further added, "With these yummylicious flavours, we're confident that brushing will no longer seem like a chore, thus encouraging the healthy habit of brushing  teeth at least twice a day." 

Further commenting on the launch, Prabha Parameswaran, Vice President - Marketing, Colgate-Palmolive (India) Limited, said, "Internationally, Nick and Colgate-Palmolive have successfully launched several products for children, and we are confident of a positive response from the Indian market as well. We are sure the children are going to love the yummy flavours of the Dora & SpongeBob toothpastes."

For further information, please contact:

LINOpinion PR

Insiya Kapadia

Mobile: +91 9867428691

E-mail: Insiya.Kapadia@loweworldwide.com