Posterscope India completes 1st Anniversary with its 350th campaign

Company Brief

Mumbai, September 16, 2009

Posterscope India has completed a very successful first year in India by conducting its 350th OOH campaign. Posterscope belongs to the world’s largest independent media services company– Aegis Plc. Aegis plc is a known name in the Indian marketing fraternity and many of its brands are established players in the Indian market. The 350th campaign was for Titan.

In a hugely busy year, Posterscope India had a spectacular start, despite the slowdown in the market, adding 38 clients like Future Group, UB Group, Mont Blanc, Essar, World Gold Council, Shopper’s Stop, Tanishq, Philips, Amul, Rayban, Godrej Interio, Google, Go Air, Tourism Australia, Blue Star, Lee Cooper, Ginger, Adidas, ING Vysya, Big Bazaar, Levi’s and others, all within the year. Geographically, Posterscope India today has presence in 12 cities and has the best team of OOH professionals in India, exceeding 65 members, each trained on the latest tools & developments in the OOH world.

“We are extremely proud of the phenomenal success that Posterscope India has achieved within a year and what Haresh Nayak and his team have done in this market is nothing short of a miracle. Not only have they put together a team of the best OOH professionals, they have also brought in and localized the world famous PRISM suite of tools that Posterscope worldwide is well known for. They are truly helping professionalize an otherwise disorganized market. My heartiest congratulations to them” said Ashish Bhasin, Chairman India & CEO South East Asia – Aegis Media.

“Posterscope India has already conducted campaigns in more than 500 + cities and towns. Today Posterscope India is the only agency with PRISM tools and we are rolling out more of the suite as time progresses. We aim to have offices in 32 cities and have a team of 100 + professionals before our second birthday. It has been a delightful year for us” said Haresh Nayak, Country Head – Posterscope India.

Some of the proprietary tools customized to India are PRISM PLAN, PRISM SCREEN, PRISM SHARE, PRISM SCORE, PRISM CREATIVE, PRISM MAP, PRISM MONITOR and PRISM MAC.

For further information, please contact:

Carat Fresh Integrated

Swati S Sahasrabudhe

Mobile: 9820590768