Make this Diwali colourful with Dulux ‘Colour your World’ offer

Company Brief

New Delhi, September 29, 2009

This Diwali make your dreams come true with Dulux. Get set to win a flat, Maruti Dzire cars, LCD TV’s, A.C.’s, laptops, music systems and a range of other exciting prizes with Dulux’s new consumer promotion.

Dulux has announced a mega consumer promotion ‘Colour your World’ for the festive season. The promotion which is already on, gives consumers an opportunity to indulge themselves and stay in a festive mood till a very long time. Every participant wins an assured prize along with the opportunity to win any of the exciting prizes.

All consumers have to do to avail of this offer is to buy a can of Dulux promotional pack with which they will get a scratch/coded card with the can. Every scratch card/coded card contains a unique code, which consumers have to enter by dialing Dulux’s toll free number 1800-1022-299. No more waiting for long periods to know what you’ve won, as consumers instantly get to know their assured prize, by dialing the IVR number.

Commenting on the offer, Mr. Hemant Somani, Head-Marketing, AkzoNobel India, said, “With Dusshera and Diwali around the corner, painting one’s house or surroundings takes on a new dimension. Understanding our consumer’s needs, Dulux has come up with a very exciting offer, which allows consumers to cash in heavily this festive season, while beautifying their homes. We are certain that this offer will give consumers an occasion to indulge themselves and their walls with Dulux.”

Combining safety and durability, Dulux gives consumers the opportunity to colour their walls and their lives this festive season. In fact, recently, an independent research conducted by the Centre for Science and Environment (CSE) has found that ICI Dulux Paints has much lower levels of lead content than what the Bureau of Indian Standards (BIS) has set as a permissible limit. So, go ahead and colour your world with Dulux paint.

For further information, please contact:

Genesis B-M

Natasha Gupta

Mobile: 9899878182

Email: natasha.gupta@bm.com