Modicare introduces 30 products across 6 categories

Company Brief

New Delhi, September 25, 2009

Modicare, India’s leading Direct Selling Company has announced the introduction of 30 NEW products across six categories. The categories include Colour Cosmetics & Skin Care, Personal Care, Home Care, Auto Care and Laundry Care. The company is also introducing a new category ‘FnB’. In its new FnB category, Modicare launches Fruit of the Earth Premium Tea - its lingering aroma and irresistible refreshing taste makes every sip a delight. The Well Protein Nourisher is a supplement suitable for all ages as it offers the best blend of soy and milk proteins making it ideal for Indians to balance their protein requirements.

Actress & model Mugdha Godse was the chief guest at the launch of the new products.

“Based on our go-to-market strategy & strengthened product line-up for the Indian consumers, I am confident, that Modicare is ready to capture a sizable market share. These efforts are another step towards Modicare’s vision to continuously redefine and deliver the benchmarks of high quality offerings that finds a need in your everyday life,” corroborated Mr. K.K. Modi, Chairman, Modicare Limited.

Modicare’s portfolio has increased across the length and breadth of the country with the introduction of products in other categories like Personal care, Home Care, Health & Wellness and Laundry Care. Our make up range will be updated regularly twice a year according to market demand, taking inspiration from the key trends of the season.

Manisha Amol, Vice President, Marketing, Modicare Limited added, “We strive continuously to introduce products that transform either a person or an object and let the inner beauty shine through! Our aim is to deliver products of the highest calibre to our discerning customers and ensure that they remain loyal to us. The products will be available through Modicare consultants across India and will be promoted through radio, SMS, promotional offers & events across India.”

Modicare’s Colour Cosmetics and Skin Care portfolio, Essensual 20 brand introduces 19 brand new sensual products. Pamper and prepare your skin for perfect make up with the help of Silky Base. Hydrate, nourish and protect your skin with the new range of “Foundations - Perfect Glow and Age Gracefully. Give the dash of colour to your cheeks for that healthy glow with Silky Blush – Duo.  

They are the window of your soul - make your eyes the focus of attraction from a palette ranging from Pretty Barbie or Spring Ocean, Forest Plum or Smoky Sky – the Silky Eye Shadow – Duo. The brand new Eye Pen in classical Jet Black shade and the “Eye Pencils” in stunning 8 shades – Gold, Silver, Blues and Greens will make you the talk of the town!

Treat your lips with a range of products - Lip Pencil, available in 5 most suiting shades; the “Matt Perfect” Lipstick in Sweet Plum, Pretty Brown, Deep Red, Lilac Rose, Peachilicious and Orange Red. For moisturized lips with Silky feel, grab the Creamy Silk Lipstick available in 10 trendy shades. A dash of gloss adds drama – choose out of “Pearly Shine” and “Soft”.  To complete the total effect, try out Modicare’s Daily Dazzler, Exotica and Style N Shine Range to jazz up your nails whatever the occasion.

The Personal Care category introduces Fresh Moments – icy cool, anti-cavity fluoride gel toothpaste with Xylitol, Fruit of The Earth, 100% natural coconut oil from the Malabar Coast of Kerala and Velocity – Disposable Shaving Razors for a smooth, safe and comfortable shave.

Add a shine and sparkle to your home with Modicare’s Home Care Duz All, an advance concentrated multipurpose cleaner suitable for painted walls, woodwork, marble/vinyl /vitrified tiles and appliances; One Der Drop, an advanced concentrated dish washing liquid, Fast Act, an advanced concentrated kitchen cleaner and Sparkle, the advanced concentrated glass cleaner.

Car washing will never be the same again with Modicare’s Auto Wash that contains colour protectors and silicone conditioners which leave colour, wax and polish intact without any streaks. It is also economical and costs less than Rs.2/ to wash a car. Enjoy car washing…

Laundry care needs are taken care of with the introduction of Washmate Power Clean Jasmine-Mogra detergent powder and Washmate Instant Spray Starch.

Modicare already has a presence in over 2600 cities in India through 34 centres.

For further information, please contact:

PR Pundit

Shilpa Arora

Mobile: 9811184112

Email: Shilpa.a@prpundit.com