Provogue launches the Wake Up Sid T Shirt collection with panache and style

Company Brief

Mumbai, September 29, 2009

Provogue that is a name synonymous with fashion and lifestyle that makes a strong fashion statement in every nook and corner and stands at the top of all other fashion brands, has created another benchmark by launching a trendy and stylish range of ‘Provogue Wake Up Sid T Shirt collection.

The Provogue Wake Up Sid T Shirt collection is inspired by the mood the film. As the character of Sid in the film is lazy and chilled, so is the collection. The Provogue Wake Up Sid Collection was launched by Sid (Ranbir Kapoor) himself along with Ayesha (Konkana sen Sharma) at Inorbit Mall, Malad on Tuesday 29th Sept,2009. Also present on the occasion were the Nikhil Chaturvedi, Salil Chturvedi & Akhil Chaturvedi alongwith the Director of the film Ayan Mukherjee.

With a preview of the Provogue Wake Up Sid collection of T shirts the event also witnessed the launch of the Autumn Winter ‘09 casual wear collection of Provogue.Sashaying the ramp were models like Bunty Grewal, Anjalai Raut, Romil Srivastava, Praveen Sirohi, Rahul Singh amongst others.

The audience was enthralled as they waited eagerly and caught a glimpse of their most loved and wanted stars. Fun and excitement set the tone and mood for the evening as both Sid and Ayesha distributed gift vouchers, signed merchandise that included the Provogue-Wake Up Sid T Shirts and distributed CD’S to some of the lucky winners of a Provogue Wake Up Sid Contest held at the event.

The Provogue Wake Up Sid T Shirt collection is available at all Provogue Studios across the country and the price ranges between Rs. 695/- and Rs 795/-.

For further information, please contact:

Perception Managers

Tel: 26784640-43

Email: adnan@perceptionmanagers.net