Dell launches new marketing campaign in India

Company Brief

Bangalore, October 06, 2009

Dell, one of the world’s best known technology brands, today announced a new marketing campaign in India. With the invitation “Welcome to Your Studio”, the campaign is designed to celebrate creative self-expression among users who find inspiration in Dell’s range of Studio laptops.

“A little over a year back we introduced the Studio brand of laptops in India, a new product line designed for creative living and self-expression” said Girish Mehta, Director of Consumer Marketing, Dell India. “Subsequently we introduced the range of Studio Artist Edition design laptops that reflect our customers’ desires to add another level of individuality to everyday life. We are very excited to take this a step further today with the launch of our new marketing campaign ‘Welcome to Your Studio’ in India.”

As a part of the campaign, visitors can register at www.WelcomeToYourStudio.co.in and participate in a contest to display their creative spark. Contestants can submit contributions in different categories like Creative Writing, Photography and Design and the winner in each category by popular vote will win a Dell Studio Artist Edition Laptop and a cash award. The online campaign is complemented by a TV commercial and print advertising. To view the TV commercial, visit

Dell Studio 15 laptops are available in a choice of 6 vibrant colors and 8 Artist Edition designs including 5 Mike Ming Art series and 3 Derek Welch Art series designs. For more details, visit www.Dell.co.in/Home or www.WelcomeToYourStudio.co.in.

For Further Information, please contact:

20:20 Media

Edna Adelina Fernandes

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Email: edna@2020india.com