DKNY Jeans makes its debut in India

Company Brief

New Delhi, October 12, 2009

DLF Brands Ltd., the leading fashion and lifestyle brand retailer today announced the company's agreement with Christina Ong’s Club 21 Group, the international licensee for DKNY Jeans, to launch the brand following the successful introduction of the DKNY brand in the Indian market earlier this year. The first two DKNY JEANS stores will be launched in New Delhi in October 2009 at DLF Place, Saket and the DLF Promenade, Vasant Kunj. Both the DKNY and DKNY JEANS brands are owned by Donna Karan International, Inc. and are sold in India under license.

DKNY JEANS is all about attitude and a New York-infused energy. More than just denim; it constructs a lifestyle that taps into the mindset of the world’s most diverse and iconic city, where ambition and intelligence are the essential elements of success. DKNY JEANS is a New York state of mind experienced with global relevance.

Announcing the agreement, Timmy Sarna, CEO, DLF Brands Ltd. said "We are extremely happy to be associated with DKNY JEANS. The DKNY ready-to-wear and accessories collections have received an overwhelming response in India. We are positive that the DKNY JEANS brand will receive a tremendous response from the Indian market. DLF Brands Ltd. has been successful in launching four DKNY stores in India, and we strive to provide our discerning customers a greater choice and an innovative and creative mix of product offerings from the Donna Karan brand family."

Debra Langley, President, DKNY JEANS International, said "We look forward to a successful partnership with DLF Brands Ltd. India is a key market for DKNY JEANS, and we anticipate a positive response and rapid growth in the territory."

Cathy Volker, Executive Vice President of Global Licensing at Donna Karan International added, "We look forward to capitalizing on the strong appeal of the DKNY name to support the success of DKNY JEANS in this vibrant market."

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Avian Media

Neha Bajaj

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Email: nehabajaj@avian-media.com