L'Oreal Paris signature lipstick Color Riche now in 40 shades

Company Brief

Bangalore, October 28, 2009

L'Oreal Paris favourite lipstick 'Color Riche' is now available in 40 enriching shades. Color Riche is a nurturing and protective lip-color enriched with Vitamin E which provides deep, intense colours and long lasting hydration for ultra glamorous look.

The family of Color Riche includes Color Riche Cream, Color Riche Made for me Naturals, Color Riche Chocolate Nude, Color Riche Star Secrets and the latest entrant Color Riche Shine Gelee.

Color Riche offers scintillating and irresistible shades for every woman, for every mood and every occasion. With L'Oreal Paris Color Riche you just don't wear a lipstick; you actually wear your attitude. With such a wide array of shades, Color Riche family of lipstick will always help you keep up with your mood and style.

While Color Riche Cream is cream based lipstick for perfectly moisturised, fuller lips, Color Riche Made for me Naturals available in 6 shades takes beauty back to basics with 'barely there' make-up to enhance your natural features with fresh and nude shades. The Color Riche Chocolate Nude available in 5 tempting shades is designed to softly warm up the skin tone while Color Riche Star Secrets collection available in 12 shades is inspired by the 8 L'Oreal Paris ambassadors from around the world making it a signature shade range. Last but not the least, Color Riche Shine Gelee enriched with properties of Royal Gelee is available in 11 shades and nourishes like a balm, shines like a gloss and coats lips with a luscious shade that's comfortable to wear.

While L'Oreal Paris discovered Aishwarya's favourite shade beige and create her signature embossed Color Riche Star Secrets, the new young and vivacious face of L'Oreal Paris - Sonam Kapoor has recently endorsed Color Riche Shine Gelee- the first lip color with properties of royal jelly.

Each shade of L'Oreal Paris reveals a unique personality. From high-gloss showstoppers to subtle neutrals, L'Oreal Paris makes lip colour that looks and feels great on your lips. Pick from the classic nudes to dramatic shades that will give your lips both color and care.

Accentuate the pout with shine and keep your lips moisturised with L'Oreal Paris Color Riche. Because you're worth every shade from the exotic range of Color Riche.

Availability: L'Oreal Paris Color Riche lipsticks are available at all L'Oreal Paris counters across India.

Price: L'Oreal Paris lipsticks are priced at Rs 650/-

For further information, please contact:

ActiMedia Private Limited

Roshan M

Tel: +91 80 2520 0103

Email: roshan@actimediaindia.com