Mr. Kishorilal who owns a namkeen manufacturing unit at Kanpur and a Catering Services at Lucknow has very less to worry about the increasing prices and less availability of Potato as he has completely switched over to Vegit Potato Flakes for manufacture of Bhujias and namkeens. Earlier he used to buy raw potatoes from the local mandis and then boil, peel and convert the same into mash before using it in namkeens. For his catering unit he has started the usage of Vegit Instant Snack Mixes for serving Snacks at all his catering functions. At home he had introduced Vegit to his wife Preeti who now on visits to Big Bazaar regularly buys Vegit Aloo Mash for using in Aloo Parathas and other mashed potato dishes and for her children she buys the Vegit Aloo Cheese Balls and Veg Cutlets. She has also discovered that many of her friends in the locality have also started using the Vegit products after they had seen the Product being demonstrated and sampled at various Big Bazaar and other Food Service Outlets.
This the building of Vegit in the Indian Market wherin within a short span of 3 years Vegit has established its applications in various Food manufacturing segments, Food Service / Horeca ( Hotels, Restaurants and Catering ) / Bakery outlets at both national and regional levels and household Domestic Consumers.
This has been enabled due to the high quality of Vegit Potato Flakes emanating from the experience of over five decades of handling and storage of Potatoes across the country and the Distribution and Marketing strengths of Merino Group.
Merino Group is a Rs. 6000 Millions worth conglomerate with diversified business interests in the areas of agro & interior solutions. It has taken an integrated approach for all its operations. In interior solutions it manufactures raw materials like laminates, plywood, pre-laminated boards to value added products like post-formed components, ready fit furniture and restroom cubicles. Through its constant pursuit of excellence Merino has carved a special place in both domestic & international market with technically innovative products, customized solutions & services. Since 1996 Merino has been recognized as the largest producer and exporter of Laminates in India.
With the same approach in Agro world, it has invested in Bio-technology, Cold Chains, food processing business & has successfully entered the market of processed foods with its VegitTM Aloo mash.
Vegit Aloo mash is dehydrated potato flakes, which are cooked, mashed potatoes sized to the required form and density. Vegit Aloo mash is dehydrated potato flakes with full-nutrition intact processed natural potato without any additives. Entire plant and technology for processing of potatoes, has been sourced from Netherlands, Europe and is ISO 9001 ; 14001 and HACCP certified. Potatoes are fed into the collection bin at one end of the plant & the completely automated plant handles the rest of the functions like washing, peeling, slicing, blanching, cooling, mashing, & flaking. Entire process is controlled through PLC on-line system, only of its kind in India.
Vegit Potato flakes gets constituted into potato mash by just adding water. It is a ready to cook product giving complete versatility to create dishes as per requirement. It is the best convenience product designed to suit the requirements of Food Manufacturers, Food Serrvice / Horeca Outlets and Household Domestic Consumers.
The advantages of using Vegit Aloo Mash in comparison to cooking Raw Potatoes at are Economy, Versatility & Convenience, Hygiene, Shelf Life, Uniform Taste All The Year Round, Ease of Handling And Storage.
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