T-10 Gully Cricket Season 2, Ab Har Koi Khelega’ which kick started its 2nd season has signed Bollywood actor Jimmy Shergill as a proud team owner of "Jalandhar Gullies." The Jalandhar cricket team of this season. Jimmy will own this team and will be responsible for marketing and promoting it in India. He will be involved from grass root level in all the team aspects from grooming of the players to cheering them in the stadium etc. He will also be instrumental in promoting this social cause & garnering various corporate sponsorships for his team in this season.
"Jalandhar Gullies" had been a promising contender team in the T-10 Gully Cricket Season 1 and had powerhouse performances delivered by all its players. Jimmy is extremely confident that Jalandhar will be the winner this season. This Season 2 which commenced from September 26th had 25,000 entries from Punjab and 80,000 entries collectively from 16 cities. It will be played amongst 896 players from 64 teams in Ludhiana, Jalandhar, Amritsar, Panchkula, Varanasi, Gorakhpur, Ballia, Patna, Gwalior, Lucknow, Kanpur, Allahabad, Surat, Nashik, Latur & Daman and will be telecasted live on DD Sports with highlights on DD 1.
The Grand Day/Night Finale will be held in Kanpur. Reasonable Communications recently signed Rajpal Yadav & Divya Dutta as proud owners of Kanpur Gullies and Ludhiana Gullies respectively. It is aiming to disburse individual ownership for each team for all the 16 teams in Season 2. It will follow the city franchisee model, discussion is on at various levels with local
celebrities and corporates who have national appeal. Sports merchandising is also an other avenue that is being explored. Various Options like outright purchase, Revenue sharing etc. are being worked out with various team owners.
T-10 Gully Cricket had its inaugural edition in Jan –Feb 2009 played amidst 32 teams in 8 cities. Rin was the presenting sponsor and Pepsi was the pouring partner for the first season. Only Non First Class Cricket players between the age group of 15-24 from Tier 2, 3 and below towns are eligible to participate in this talent hunt every season. Bollywood actor Riteish Deshmukh is the brand ambassador for T-10 Gully Cricket Season 2, The 1st TVC campaign featuring him is already on air to be shortly followed with a longer version. A multimedia campaign demonstrating Gully Cricket and talent hunt in all its elements will be rolled out soon on a national basis.
Jimmy Shergill, Team Owner, Jalandhar Gullies said: "I am genuinely delighted to be an owner of this wonderful team; it gives me an opportunity to connect with my root as I am primarily from Punjab. For decades this city and this state has always displayed extraordinary sporting skills in all disciplines, but many of these talents never got their due credit, I will be personally involved in all the aspects of my team right from the selection and appeal to corporates, institutions and society as a whole to extend their cooperation & support for this social cause. T-10 Gully Cricket format comes across at an apt stage for the youngsters to showcase their talent. There are some extremely brilliant players who play in the gullies of our country, and in the process have sharpened their skills continuously bettering their performances. Its time that their skills are projected in front of the country and they get their deserved due."
Anoop Wadhwa, Director Reasonable Communications Pvt Ltd said: "We are extremely happy to have Jimmy as a proud team owner of the Jalandhar Gullies. Jalandhar has been a hot favorite right from the beginning in Season 1 and reinforced their skills as semifinalists. This season we are confident that with Jimmy’s participation and support the team will strive for higher goals. Over the past season T-10 Gully Cricket has taken off on an unprecedented scale and has also attracted a far wider audience. This unique format was initiated with a noble cause in mind of bringing forth amazing display of cricketing skills from youngsters from different walks of life from smaller cities .
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