Company Brief
New Delhi, October 30, 2009
Who is the greatest current footballer? It's a question that always evokes passionate debate from football fans and pundits around the globe. Now they can find the definitive answer to the much-disputed question as Castrol global ambassador Cristiano Ronaldo today unveiled the inaugural Castrol Rankings, the world's first truly objective football rankings system, based on the actual performance of every football player across Europe's top five leagues.
While other football rankings are based on opinion, Castrol has applied the same expertise they apply to the development of their oils to create the Castrol Rankings – using objective analysis and highly advanced technology to measure every pass, every tackle and every single move of over 2000 players and games every year. It will, at last, draw a line under the age-old debate about who are the best performing players.
The Castrol Rankings are updated on a rolling monthly basis so, from now on, for the first time ever, football fans can regularly check whether Kaká is really out-performing Gerrard, or whether Messi is proving more effective than Thierry Henry, by visiting www.castrolfootball.com. Fans can also customise the Castrol Rankings by player nationality, position or club, allowing them to compare the players or teams they support.
Speaking at today's launch, Ronaldo, placed third, vowed that he will close the gap on Lionel Messi and leader Thierry Henry, after the Barcelona forward took the top spot: "The Castrol Rankings is the ranking that every player wants to top. If you can be number one on the Castrol Rankings there can be no arguments, as it is based on fact, not opinion. That's why I'm aiming for the number one spot – to prove I'm the best!"
Marcel Desailly, Henry's former international team-mate and Castrol Ambassador, said: "Thierry Henry has been one of the most consistent strikers in European football for a long time and I am not surprised he is at the head of the Castrol Rankings. Of course he is excellent in front of goal, but what makes him such an outstanding player is his overall contribution to Barcelona's attacking play and that's what makes him such an important part of that team."
Castrol Senior Vice-President Mike Johnson added: "We saw a golden opportunity for Castrol to harness our expertise in analysis, technology and innovation in oil and apply it to the world of ranking football performances. The Castrol Rankings has been 12 months in the making and we're thrilled to now launch it. We are in no doubt that the Castrol Rankings will drive debate around who is the best player and we're excited to be fuelling this. We think football fans will love it."
Commenting on the Castrol Rankings, Thierry Weil, Director, Marketing at FIFA, said: "FIFA is delighted to have a committed football supporter like Castrol in our select group of commercial affiliates and we are excited to be working together with them. The Castrol Rankings is a new and unique way of rating player performances and we look forward to seeing the debate it encourages over the next year."
For further information, please contact:
IPAN
Rashmi Sharma
Mobile: 09867395475
Email: rsharma@ipanhillandknowlton.com