India's International brand Bambino completes 25 years

Company Brief

Mumbai, November 04, 2009

India's international pasta food brand and world's largest producer of Vermicelli, Hyderabad based Bambino completes 25 years of manufacturing and marketing of Vermicelli, Pasta, instant foods, Sweets / Namkeens both nationally and internationally. Bambino means Vermicelli and Vermicelli means Bambino. Bambino has truly become a generic name for Vermicelli, which a true barometer for its success.

With the state of the art manufacturing facilities at Gurgaon near Delhi, Bhandara near Nagpur and Bibinagar near Hyderabad, it's a true Indian home grown international brand. It exports regularly to USA, Australia, New Zealand, Singapore, Thailand, Japan, Europe and parts of UAE. It has already become the largest producer of Vermicelli in Asia and now probably in the world as well.

The Bambino Agro Industries has grown almost by 100% in Sales in the last 3 years, informed Mr. P. Easwara Das, Executive Director addressing a press conference in New Delhi today. It registered a turnover of Rs 220 crore last year and expected to touch Rs 260 to Rs 270 crore this year. It is planning to double its current turnover to Rs 500 crore in next five years. Bambino is the major supplier of Vermicelli to Military CSD Canteens and Defence Supplies to the tune of Rs 4 crore sales every year.

We have an excellent R&D with a focus on quality. It procures raw material, wheat from the farmer and has its own flour mill to process the wheat and then used by the Vermicelli factory there by ensuring that the consumer gets 100% international quality product said Mr. Easwara Das.

Presently Bambino has 74 products in different variants, shapes and sizes. Its product range includes Pasta Products, Instant Foods, Soup Powers, Spice Powders, Ready to Eat Sweets and Ready to Eat Snacks.

The company off late has been focusing and promoting more of health care products like Macaroni and Pasta, as they are made of durum wheat, which has nil cholesterol and just 1% fat content. Thus it offers tremendous energy to children because of the protein content. Elders get relief from cholesterol and excess fat informed Mr. Easwara Das.

As part of its penetration into rural markets, it introduced first time an economical pack, just at Rs.5/- consumers can buy Vermicelli which can make 4 cups of Kheer and 2 Cups of Upma. This helps rural consumers who can afford to buy their favourite Vermicelli. On the other side, it helps the company to reach the poorest of the poor consumers.

The company's nutritionists evaluate and suggest food as per the nutritional value which will enable each segment of the house hold to lead a health life.

Speaking about the future plans Mr. Easwara Das informed that the company is looking into diversifying by keeping its core competency into functional foods. It is also plans to tie up with reputed Universities and Institutes in ensuring its futuristic growth plans become successful.

The Company plans to tie-up with reputed Universities to take forward its future growth plans. It has closely associated with the University in Andhra Pradesh in honouring young and academic brilliance. Towards this, company has instituted a Gold Medal from 2009 onwards in Acharya NG Ranga Agricultural University, Hyderabad. Plans are on to forge alliances with more Universities particularly in North, added Mr. Easwara Das.

For further information, please contact:

Solus Media

D. Ramchandram

Mobile: 098480-42020

Email: solusmedia@yahoo.com