The festive season has seen a massive demand jump for the Bajaj range of Motorcycles. Bajaj Auto’s sales have jumped 52% yoy in the month of October. The company’s share of sales has also increased from 28.4% to 33.8% in this peak festive month on the back of the phenomenal response to new 100cc Discover DTS-Si and the new Pulsar upgrades.
The recently launched 100cc Discover DTS-Si has proved to be a huge hit with customers with nearly 2 lakh bikes sold within 100 days of launch. According to S Sridhar Bajaj Auto, "We have received a tremendous response on both the new Discover and the Pulsar upgrades. Our ability to sell was only constrained by our inability to produce more. We are seeing a huge jump in number and share."
The motorcycle industry grew by 133,000 numbers this festive season with 117,000 of this increase being contributed by Bajaj alone. This upward momentum in share is likely to continue even post festive season with the new Discover getting even greater acceptance.
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