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New Delhi, November 09, 2009
Dabur India Ltd, India's leading natural healthcare and personal care company, today announced the winner of its mega talent hunt – Dabur Amla FlowerMagic Hair Oil Dilli ki Magical Awaaz. Vidya Venkatraman of Jamia Nagar was adjudged winner of the 'Dilli ki Magical Awaaz' talent hunt by an independent jury.
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The 23-year-old Vidya -- selected from over 5,000 participants from across Delhi and NCR after several rounds of auditions and screening -- embodies the core natural values of Dabur Amla FlowerMagic hair oil. The winner took home cash prize of Rs 11,000. Madiha Yasmin, a resident of East Delhi, was adjudged the First Runner Up.
The Grand Finale saw the ten city finalists vying with each other for the coveted title of Dilli Ki Magical Awaaz. The crowd present at the venue added to the excitement. Dabur had joined hands with Fever 104 FM to jointly promote this activity.
"Dabur's in-depth knowledge of nature and natural ingredients has helped us create a unique product in Dabur Amla FlowerMagic hair oil. We are now taking this natural association to the next level with the launch of this talent hunt that seeks to identify the naturally melodious voice of Delhi, a voice that also embodies the core natural values of Dabur Amla FlowerMagic hair oil," said Dabur India Ltd Senior Product Manager Anirudh Pandharkar.
Dabur Amla FlowerMagic hair oil is a non-sticky hair oil with the nourishing goodness of Amla which makes hair stronger and longer, pleasant fragrance from flowers such as Rajnigandha, Mogra, Jasmine and White Flowers that make hair more beautiful and attractive. The product, after a successful test market in Punjab, has now been introduced nationally and has met with immense success. Available in an attractive sleek bottle, Dabur Amla FlowerMagic hair oil is retailed at Rs 38 for 100 ml and Rs. 20 for 50 ml.
"Dabur Amla FlowerMagic hair oil is targeted at young college going girls who desire to have beautiful and fragrant hair, thereby creating magic wherever she goes! Hence, the rationale of launching the hunt for a soothing and melodious voice that would create Magic," Mr. Pandharkar added.
For further information, please contact:
Platinum PR
Moumita Rudra
Email: moumita.rudra@platinumindia.in