The mosquito menace in Mumbai has reached new heights with the constant threat of malaria looming over the city. In its endeavour to combat this menace, Godrej Sara Lee Ltd., a leader in the household insecticide category, today announced the launch of 'GoodKnight Naturals'- a moisturizing mosquito repellent cream. Over the years the Company has championed the fight against the mosquito nuisance by constantly creating new and innovative products; this in keeping with its philosophy of innovation and technical superiority through in-depth consumer insights.
The biggest constraint in using mosquito repellent creams is the fear of its harmful effects on skin. The product innovative technology of 'GoodKnight Naturals', a powerful combination of active and exotic natural ingredients address these concerns. This revolutionary product is enriched with the goodness of Tulsi - offering natural repellent properties, Lavender for a soothing aroma and Milk Proteins to moisturize the skin making it feel soft and supple. The product, now available across the country, comes in two sizes, 50 gm priced at Rs. 36 and 125 gm priced at Rs. 75.
Commenting on the launch, Mr. Tarun Arora, VP Sales & Marketing Godrej Sara Lee Ltd. said "GoodKnight has always offered products that are based on consumer insights. The biggest challenge at our end was to overcome the existing mental barriers of mosquito repellent creams being sticky and harsh on the skin. Our research team has developed this product addressing these concerns. Furthermore the product has undergone a rigorous clinical test and thereafter been certified to be safe on kids and sensitive to the skin by pediatrician and dermatologist. We are confident that the new product will be accepted by consumers and we hope that it will be a success."
Bollywood's gorgeous Vidya Balan, the new face for GoodKnight Naturals, added "When it comes to applying products on my skin I am very cautious, Goodknight Naturals mosquito repellent cream has unbelievable properties which make my skin feel safe whilst protecting me from mosquitoes during outdoor shoots, and the best part is that it is non-sticky. I was very excited when Godrej, an age old name and a trusted brand approached me to be a part of this campaign in which this revolutionary product will help fight the mosquito menace.
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