Ford India launches IKON NXT Finesse

Company press release, March 12, 2003

New Delhi

Ford India increased the level of excitement around its new Ford Ikon NXT range today when it unveiled the Finesse Limited Edition model during a special launch event conducted at the citys leading Ford dealership. The Finesse Limited Edition model is guaranteed to deliver more Josh to the market with its long list of standard features, unique interior treatment and show stopping looks.

Equipped with the all new 1.3 ROCAM petrol engine, the 'Finesse' Limited Edition model features triangular front fog lamps, 13" alloy wheels, rear spoiler, body side mouldings, clear lamps, high mounted stop lamp and distinctive 'Finesse' badging. Interior refinements include new luxurious leather and fabric synchro seats, power windows, power steering, two-in-one audio system, electric boot release and looped pile carpets. The Finesse Limited Edition also comes in three stunning colours: Panther Black, Infra Red and Machined Silver

Speaking on the occasion of the Finesse launch at Delhis leading dealership, Indias #1 Josh Machine dealer, Randy Shockley, Vice President - Marketing, Sales and Service, Ford India Limited said, "At Ford India, there are No Boundaries. We are continuously evolving the Ford Ikon to ensure it remains Indias most fun-to-drive and stylish C-Segment car. The Finesse Limited Edition is a special value product offering which will create a real buzz with consumers as it delivers high levels styling & feature content.

Vinay Piparsania, Vice President, External Affairs and Director, Sales Operations said, "Ford Ikon NXT has witnessed a strong buyer demand since its introduction in January. Our sales doubled during the month reaffirming our having met customer's expectations. With 'Finesse', we continue the excitement by offering greater value to our customers through continuous product enhancements

The Ford Ikon NXT range is available across the nation in 67 cities through 82 Ford dealer outlets.

In 2003, as the first new car launch the Ford Ikon NXT has raced way ahead to emerge as the leader in the mid-size segment. Ford India plans to sustain its leadership position by targeting over 20% market share during the year with the Ikon NXT range.

Following the 2003 Budget the prices of Ford Ikon NXT range has been revised, as stated below.

Price Chart effective from 1st March 2003.

About Ford India Limited

Ford India is a subsidiary of Ford Motor Company, the worlds second largest automaker, headquartered in Maraimalai Nagar, near Chennai. Ford India manufactures the Ford Ikon here at a modern integrated manufacturing facility, spread across 350 acres. With an investment of Rs.1,700 crore, Ford India employs over 900 highly skilled people, intensively trained at Ford facilities both in India and overseas.

Contact:

Ruchi Sharma

Senior Associate

Genesis Public Relations Pvt Ltd

Email: rsharma@genesispr.com

Tel: 91 (11) 2687 8790-92 Extn: 59

Fax: 91 (11) 2611 5790

Sharmistha Ray Ghosh

Ford India Limited

Chennai

Phone: 04114 - 259232

Fax: 04114 - 254279

Email: gsharmis@ford.com