Tetley introduces tulsi & lemon flavored tea bags

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afaqs! news bureau
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Company Brief

New Delhi, November 19, 2009

Who doesn't remember the morning cup of tulsi tea brewed at home on a cold winter morning? The healing touch of tulsi was a great start to the day! Well, since not all are that lucky to have tulsi plants at their homes these days…Tetley brings tulsi to you in a convenient tea bag format!

Tetley introduces 'Tulsi & Lemon' flavoured tea bags … a perfect blend of health and flavor!

This uniquely Indian combination has all the health benefits of tulsi, while the lemon brings in the refreshing twist. Tulsi - the queen of all herbs is known for its powerful antioxidants, which promotes a healthy heart. Renowned for its calming effect on the body, it also helps balance metabolism and strengthen the immune system. A little tulsi a day would sure help us in our rather hectic and stressful lifestyle. But unfortunately this very hectic lifestyle and the increasing concretization of the urban landscape is driving tulsi out of our homes. While Tulsi continues to hold a unique place in our hearts that it did for eons, the lack of space in urban India and the fast paced lifestyle is slowly taking a toll on it.

In an effort to bring back tulsi in our homes and hearts Tetley has tied-up with Parampara, the Chennai based NGO working towards re-connecting urban India with its traditions and heritage. As part of this tie-up, Tetley will forward Re.1 from the sale of every pack of tulsi & lemon flavored tea bags to Parampara. They will in turn plant and distribute Tulsi saplings.

So go ahead and bring home Tetley tulsi & lemon tea bags for a refreshing new way to healthy living. You will also be helping the queen of herbs re-enter our homes. This flavour is initially available in packs of 12 tea bags priced at Rs.33/-.

With the launch of the new flavour, Tetley has refreshed the packaging for its existing range of flavoured teas – Ginger, Masala, Elaichi, Lemon and Earl Grey

For further information, please contact:

Vaishnavi Corporate Communications

Suvarna Joshi

Tel: 6656 8787

Email: Suvarna.joshi@vccpl.com

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