Tata Teleservices (Maharashtra) Limited launches Photon TV

Company Brief

Mumbai, December 03, 2009

Tata Teleservices (Maharashtra) Limited, today announced the launch of Photon TV, an exciting new application that allows Tata Photon+ subscribers to watch live television channels on their laptops while on the move, and on their personal computers at home and in the office. An industry-first service built on the country’s fastest mobile broadband service—Tata Photon+—the Photon TV service is exclusively available to Photon+ users.

A personal computer- and laptop-based video-streaming application, Photon TV allows Tata Photon+ users to view live TV feed from various sports, news, entertainment and regional channels, and to watch recorded TV shows from the library (viz Oye! It’s Friday!, Zoom, Pogo, etc), movies, music and videos on demand.

Speaking on the occasion, Mr. Raja Srinivas, Sr. Vice-President - Strategy and Special Projects, Tata Teleservices (Maharashtra) Limited said, “Users today are extremely mobile and like having access to information and entertainment on-the-go. We are thrilled to bring this exciting service to our Tata Photon+ customers. This path breaking innovation and value added service in the mobile broadband space will appeal to a wide cross-section of our user base. The launch of this application marks another step towards offering our consumers ground-breaking services at affordable rates.”

The pricing mechanism to avail of the Photon TV service is also very reasonable and works on a subscription model. It is currently available in three different subscription options—Rs. 4 per channel per month; Rs. 29 per month for My Combo (a bouquet of 10 channels); and Rs. 75 per month for all channels. Data charges will be applicable as per the subscriber’s data plan.

Tata Teleservices (Maharashtra) Limited worked on the Photon TV product jointly with Apalya Technologies, a pioneer and leader in developing and enabling mobile video delivery platforms. Apalya Technologies is a leader in putting together platforms that seamlessly stream video content to consumers, integrating mobile operators, content owners, content aggregators and mobile advertisers, thus creating new revenue streams across the value chain.

For further information, please contact:

VCCPL

Sonal miglani

Mobile: +91-9223317542

Email: smiglani@vccpl.com