Jubilant FoodWorks Limited, the market leader in organized pizza home delivery segment in India (source: The Food Franchising Report, 2009), has announced its foray into desserts with the launch of the Choco Lava Cake.
Commenting on this new offering from Jubilant FoodWorks Limited, Mr. Ajay Kaul, CEO of Jubilant Foodworks Limited – the Master Franchisee of Domino’s Pizza in India, said, "The Choco Lava Cake is not just a chocolate cake; it is a chocolate cake on the outside with hot molten chocolate filled inside.
He further added, "A lot of research, experiment and hard work have gone into developing the Choco Lava Cake. The inclusion of a dessert option was long due in our menu, and with the introduction of the Choco Lava Cake, our menu is now comprehensive and consists of pizzas, pastas, side dishes, beverages and now dessert as well."
Mr. Dev Amritesh, Senior VP Marketing of Jubilant Foodworks added, "Our endeavour is to always take care of customers needs. Customer feedback highlighted that they wanted desserts along with Dominos Pizza, which led us to work on a dessert option. In some of the international Domino’s markets, the Choco Lava Cake is already doing well and because of its uniqueness and delicious taste, we decided to bring it to our customers here. The pricing of Choco Lava Cake is very affordable at Rs.40. It’s also available for Rs.25 with pizza."
Mr. Dev Amritesh, commenting on the marketing and promotion of the Choco Lava Cake said, "The new Choco Lava Cake compliments our Cheese Burst Pizza very well. Since both the products have something tasty filled inside them in form of liquid cheese in the Cheese Burst Pizza and the hot molten chocolate in the Choco Lava Cake, the communications talk about the overflow of temptation and its effect on people. Our communication across TV and all BTL elements captures this thought."
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