Dish TV, India's largest Direct to Home (DTH) company, today announced that its subscribers can now pay their subscription recharge by dropping their cheques at any of the 3900 plus ATMs of Axis Bank mentioning their VC numbers as well as their mobile numbers on the reverse of the cheque and they can also avail of the Internet Banking facility of the Bank to make the subscription payments.
Axis Bank account holders, who have subscribed to Dish TV and hold an account with the Bank can use Internet banking and ATM for making payment. Such subscribers will register through a unique identification number allotted by Dish TV called VC (Viewing Card) number and could, make the payment of subscription amount. Additionally, any subscriber not holding an account with the bank can pay through the ATM cheque drop boxes installed at more than 3900 ATMs pan India.
Commenting on the occasion, Salil Kapoor, COO, Dishtv said, "This is for the first time that Axis Bank's ATM network is being leveraged for collection for payment of DTH subscription recharge. Our tie-up with Axis Bank for paying DTH subscription recharge is in line with our promise of offering Sabse Zyaada (maximum) to our subscribers not just in terms of content but also in providing maximum number of payment options. As market leaders, we have always ensured that Dishtv customers get delightful customer experience with great quality products at exceptional value supported by an unparallel nationwide payment mechanism. We are here to transform the DTH experience". Salil Kapoor added.
Elaborating on this new venture, Axis Bank's President-Business banking Mr. M.V Subramanian, said, "Through this tie-up the bank intends to provide end to end collection and payment solutions to utility service providers through conventional and alternative banking channels."
Dishtv offers its customers multiple recharge payment options that include: Online payment, IVR, ITZ card, Rechargeitnow.com, Credit Card (Master, Visa and Amex), Dropbox, Netbanking, Easy Bill, Money Order, Cheque/DD.
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