Bling telecom, a Private Limited Company today rolled out its new brand Movil in the market and introduced an array of designer phones in the mid and high end segments for GSM and CDMA technologies. The occasion was flagged off with the unveiling of Movil Mobiles by Mr. Rajiv Khanna, Chairman of Movil Mobiles and Brazilian beauty Giselle Monteiro.
Designer Phones:
Movil's array of designer phones launched included the rough and tough water resistant MA1 with toughened body power packed with features such as: Battery life of 1000mAh, superb Camera, , MP3 and MP4, flash card slot and dual card standby. The other models launched were V1c, a low end multi-media CDMA device with MP3 player, MT1, a dual SIM phone with 3 mega pixel camera, 3D motion sensor, and MP3/MP4 player as well as MC1, a multi media device with dedicated music keys.
The entire range of Movil mobiles comes in trendy colours for the youth in addition to 3.5 mm jack for the music lovers even for the entry level phones. The price range of Movil Mobiles starts from Rs.2000../- till 10,000..onwards.
Elaborating on Movil's designer mobile phones Mr. Khanna stated, "Movil is a brand for today's youth in the age bracket of 16-24 years and with its stylish looks and power packed features promises to be a best seller."
Giselle as Brand Ambassador:
Speaking about Giselle as brand ambassador stated Mr. Khanna, "Giselle personifies our brand perfectly. She is young and stylish with universal appeal."
Marketing Plans:
The company plans to achieve a target 1.5 million phones by the financial year 2010-2011. A direct retail model for the distribution of mobile phone's will be adopted. The company will showcase its products with retail and franchise stores of several large operators in the country. The company with an aggressive branding program is going pan India with blue chipped distributors and a string of service providers.
A large recruitment drive is already underway to install promoters in all the leading mobile stores in the country.
Pankaj Mahendroo: Member Advisory Board, Bling Telecom
Pankaj Mahendroo, Member Advisory board of Movil Mobile and President of Indian Cellular Association, stated, "Movil is in synergy with today's youth with features like water/dust resistant, enhanced sound and image quality, shockproof body and will rise through the clutter."
Anil Sardana, MD, Tata Teleservices
Anil Sardana, MD, TATA Tele Services, acknowledging the launch stated, "We welcome new mobile device brands as it increases the choice for our customers. The country is seeing tremendous price and feature innovations with introduction of new brands. I am informed MOVIL has aggressive plans for a range of handsets including an interesting CDMA roadmap. I wish Team MOVIL all the best."
Leading personalities from telecom sector, Distributors & Dealers across India were present on this occasion to welcome the brand.
Bling Telecom R&D and Manufacturing:
A procurement office has been set up in China. Additionally, the company is working with a number of premium R & D units to bring in new designs for the discerning Indian market. On the anvil in the near future is a full fledged R & D cell in India.
The company will launch a separate brand "BLING" for the growing CDMA open market.
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